Strategic Content Promotion Lead

Caesars Entertainment; Las Vegas (NV); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401(k) matching

Job summary

Caesars Digital in Las Vegas is seeking a Content Promotion Strategy Manager to lead the development and execution of content promotion strategies across Caesars iGaming brands, driving player engagement, retention, and profitable growth. You will manage the day-to-day promotional workflow, coordinate communications, and partner with internal teams to launch promotions with regulatory compliance.

The role focuses on forecasting cost, collaborating with CRM, Publishing, Studio, VIP, and property

Qualifications

• 3+ years of experience in iGaming or online sports.
• Strong communication and negotiation abilities.
• Understanding of regulatory environments affecting promotions and advertising.

Responsibilities

• Assist Senior Director in leading design and implementation of content promotion strategy across Caesars iGaming brands.
• Forecast promotional cost, redemption, and player-value impact of all content promotions.
• Coordinate with CRM, Promotion Execution, Publishing, Studio, VIP, and property operations.
• Evaluate and report on offer ROI, NGR impact, engagement, and retention metrics; provide optimization recommendations.
• Lead a team of one or more specialists to support promotions workflow.
• Act as promotions contact for game suppliers.
• Develop strategies to profitably cross-sell players between game categories.
• Ensure all promotions meet advertising, regulatory and legal standards.
• Work with Creative Studio to deliver on-brand content for promotions.
• Partner with property and loyalty marketing teams to leverage assets.
• Conduct competitive analysis reporting for content promotions campaigns.
• Manage the promotions communications tracker and translate plans into Wrike tickets.
• Oversee reviews, approval processes, deployment schedules, targeting criteria, and markets prior to launch.
• Manage development, review, and terms & conditions for promotions.
• Build and maintain KQC's for promotional campaigns to ensure accurate execution.

Skills

iGaming experience

Stakeholder management

Regulatory awareness

Communication skills

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Job description

Caesars Digital in Las Vegas is seeking a Content Promotion Strategy Manager to lead the development and execution of content promotion strategies across Caesars iGaming brands, driving player engagement, retention, and profitable growth. You will manage the day-to-day promotional workflow, coordinate communications, and partner with internal teams to launch promotions with regulatory compliance.

The role focuses on forecasting cost, collaborating with CRM, Publishing, Studio, VIP, and property