Casino Lobby Content Strategist

Hard Rock Digital; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid/remote work

Competitive pay and benefits

Flexible vacation

Job summary

Hard Rock Digital is evolving its online casino lobby content strategy to deliver personalized experiences across jurisdictions. You will shape and execute content plans that adapt to player segments and market needs, driving engagement in a regulated online gaming environment.

Your work will involve market research, collaboration with content teams, and refining categories and promotions to stay ahead in a competitive landscape. Expect cross-functional partnerships and regular launches.

Qualifications

• Experience in content strategy or lobby management.
• Familiarity with multiple jurisdictions and regulatory contexts.
• Clear, structured written communication for pitching ideas and documenting decisions.
• Strong capability in market research and competitive analysis.

Responsibilities

• Execute and maintain personalized content placements across the casino lobby by player segment and jurisdiction.
• Conduct ongoing competitor and market research on lobby structures and promotions.
• Pitch and develop new game category concepts based on market trends and data.
• Coordinate content rollouts across jurisdictions, adapting to regulatory requirements.
• Collaborate with content planning, operations, and launch teams to keep lobby content fresh.
• Monitor widget and category performance and flag underperforming areas for testing.
• Help build internal documentation to scale personalization efforts.

Skills

Content strategy

Lobby management

Market research

Competitive analysis

Written communication

Cross-jurisdiction work

Tools

Jira

Confluence

Job description

Hard Rock Digital is evolving its online casino lobby content strategy to deliver personalized experiences across jurisdictions. You will shape and execute content plans that adapt to player segments and market needs, driving engagement in a regulated online gaming environment.

Your work will involve market research, collaboration with content teams, and refining categories and promotions to stay ahead in a competitive landscape. Expect cross-functional partnerships and regular launches.