Cannabis Marketing Lead: CRM, App & Campaigns

Fine Fettle; USA; Remote; USD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Medical, dental, vision insurance

401(k) with employer match

Paid time off and holidays

Employee discount

Collaborative work environment

Zusammenfassung

Fine Fettle is seeking a Marketing Manager to lead CRM lifecycle marketing, app management, and cross-channel campaigns. You will drive customer engagement, loyalty, and revenue by optimizing digital touchpoints across email, SMS, push notifications, and in-app experiences.

You will collaborate with internal teams and external partners to ensure brand-consistent campaigns, leveraging data to improve retention and conversion in a fast-paced cannabis retail environment.

Qualifikationen

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, including digital and CRM channels.
• Experience managing CRM platforms and mobile app campaigns.
• Familiarity with cannabis industry marketing is a plus.

Aufgaben

• Own CRM lifecycle campaigns (email, SMS, push) and loyalty programs.
• Oversee the Fine Fettle mobile app experience and partner communications.
• Develop and optimize marketing campaigns across digital channels.
• Analyze campaign performance and report insights to improve ROI.
• Collaborate with internal teams and external partners on campaigns.
• Manage content and communications across websites, emails, and apps.

Kenntnisse

CRM marketing

Email marketing

Campaign analytics

Mobile app management

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Alpine IQ

Mixpanel

Dispensary Mate

Google Analytics

Jobbeschreibung

Fine Fettle is seeking a Marketing Manager to lead CRM lifecycle marketing, app management, and cross-channel campaigns. You will drive customer engagement, loyalty, and revenue by optimizing digital touchpoints across email, SMS, push notifications, and in-app experiences.

You will collaborate with internal teams and external partners to ensure brand-consistent campaigns, leveraging data to improve retention and conversion in a fast-paced cannabis retail environment.