Campus Marketing Director (Student): Social & In-Store

Follett Higher Ed Group, LLC; Spokane (WA); Hybrid; USD 17,000 - 47,000; Full time

Job summary

Follett Higher Education is seeking a Student Marketing Director to lead local campus marketing on store and social channels, driving traffic and sales for campus stores.

You will collaborate with the Senior Social Media Manager, manage content calendars, events, and partnerships, while tracking performance and adapting campaigns; some evenings/weekends required, with optional remote work during breaks.

Qualifications

• Must be enrolled as a student at the university offering the position.
• Sophomore or Junior status is required.
• Able to work 20 hours per week.
• Creative thinker with a keen eye for engaging content.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Up-to-date knowledge of social media trends, algorithms, and best practices.
• Self-starter who takes initiative and communicates clearly.
• Ability to manage and present reports showing performance and results.
• Ability to manage local budget effectively.

Responsibilities

• Lead local campus marketing across in-store and social media channels.
• Develop a local marketing calendar and execution plan for campus events.
• Coordinate with the in-house creative/production team for marketing collateral.
• Build relationships with school contacts to drive local initiatives and sales.
• Collaborate with OTC marketing partners on strategy execution.
• Meet with Campus Store Director/Manager on marketing calendar.
• Generate and activate in-store events and campaigns to increase foot traffic.
• Support national marketing initiatives at the store level.
• Maintain in-store signage, online image, and EDU compliance.

Skills

Social media marketing

Content creation

Analytics

Event coordination

Budget management

Verbal & written communication

Organization

Education

Currently enrolled student

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Higher Education is seeking a Student Marketing Director to lead local campus marketing on store and social channels, driving traffic and sales for campus stores.

You will collaborate with the Senior Social Media Manager, manage content calendars, events, and partnerships, while tracking performance and adapting campaigns; some evenings/weekends required, with optional remote work during breaks.