Campus Field Marketing Lead: Build Brand Buzz

Red Bull GmbH; Chicago (IL); On-site; USD 66,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Match

PTO & Paid Holidays

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is hiring a Field Marketing Specialist in Chicago, IL to support the Field Marketing Manager in making Red Bull #1 in the region.

The role is in-market, leading Student Marketeers and delivering on-campus programs across Consumer Collecting, People Management, and Marketing Innovation. You'll build local university initiatives, manage sampling, recruit and train Student Marketeers, and collaborate with vendors to activate national and global events.

Qualifications

• 2+ years marketing experience
• Experience in leading teams and managing people
• A strategic thinker who takes initiative and ownership and 'makes things happen'
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea
• Strong ‘can do’ attitude, strives for perfection and love for the detail in every project
• Leadership, motivation and ability to cultivate a team environment
• Analytical, planning, budgetary and project management competencies
• Creative mind with a track record of putting new ideas into practice and assessing results
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage
• Excellent communication skills, including presenting and training abilities
• Must have valid US driver’s license

Responsibilities

• Set clear goals with the Consumer Collecting Manager and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments and consumption occasions
• Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university
• Work with your team to create exciting and relevant university initiatives that build brand and can love among students
• Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program
• Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base
• Manage sampling requests externally and internally, ensuring these align with wider priorities
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers and negative perceptions when needed
• Lead a strong Team Leader program
• Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation
• Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus
• Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull
• Be instrumental in the implementation of national and global events/projects with excellence
• Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers
• Activate National pillars, events and Global Brand Projects in and around universities encompassing the core program objectives

Skills

Marketing experience

Team leadership

Strategic thinking

Networking / relationship building

Attention to detail / project mgmt

Communication / presentation

Fluent English

Driver's license

Education

Bachelor's degree or equivalent work experience

Job description

Red Bull North America, Inc. is hiring a Field Marketing Specialist in Chicago, IL to support the Field Marketing Manager in making Red Bull #1 in the region.

The role is in-market, leading Student Marketeers and delivering on-campus programs across Consumer Collecting, People Management, and Marketing Innovation. You'll build local university initiatives, manage sampling, recruit and train Student Marketeers, and collaborate with vendors to activate national and global events.