Campus Field Marketing Lead

Red Bull GmbH; Raleigh (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Match

Family Leave

PTO & Paid Holidays

Pet Insurance

Tuition Reimbursement

Job summary

Red Bull in Raleigh is seeking a Field Marketing Specialist to support the Field Marketing Manager by leading Student Marketeers and bringing the World of Red Bull to life on campus and in market. You will help drive trials, manage sampling, and coordinate local activations aligned with global and national priorities.

You will recruit, train, and empower the Student Marketeers, building a strong local team and delivering on the four pillars of Consumer Collecting, Sports, Culture and

Qualifications

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• A ‘connector’ with excellent communication and networking skills.
• Leadership and ability to cultivate a team environment.

Responsibilities

• Set clear goals with the Consumer Collecting Manager and FMM to drive trial and expand the consumer base on campus.
• Plan and deliver trial-driving programs in market and student life moments.
• Lead and develop Student Marketeers and manage sampling requests.
• Ensure effective interactions to drive positive trial with consumers.
• Source and hire Student Marketeers and implement training modules.
• Lead events and marketing opportunities on and off campus.
• Collaborate with national/global events and ensure brand standards.

Skills

Marketing experience

Team leadership

Strategic thinking

Communication skills

English fluency

Driver's license

Education

Bachelor's degree or equivalent

Job description

Red Bull in Raleigh is seeking a Field Marketing Specialist to support the Field Marketing Manager by leading Student Marketeers and bringing the World of Red Bull to life on campus and in market. You will help drive trials, manage sampling, and coordinate local activations aligned with global and national priorities.

You will recruit, train, and empower the Student Marketeers, building a strong local team and delivering on the four pillars of Consumer Collecting, Sports, Culture and