Campus Field Marketing Lead

Redbull; Chicago (IL); Presencial; USD 60.000 - 90.000; Tempo integral

Resumo da vaga

Red Bull is seeking a Consumer Collecting Program Manager in Chicago to drive trial with new users and expand the student consumer base on and off campus, in market and during key moments of consumption. Lead a team of Student Marketeers, set clear targets, manage sampling requests, and build local events with a focus on brand love, university partnerships, and measurable impact.

Collaborate with the FMM and national teams to ensure alignment with brand pillars and deliver engaging experiences.

Qualificações

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and "makes things happen".
• A 'connector' with excellent communication and networking skills to excite people about ideas.
• Strong 'can do' attitude with attention to detail in every project.
• Leadership and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of implementing new ideas and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English; additional language skills are an advantage.

Responsabilidades

• Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the student base regionally.
• Communicate expectations and guidelines for Student Marketeers to plan and deliver on trial driving plans in market and during key moments and consumption occasions.
• Ensure a strong sales support program to drive distribution, excite the trade, and improve in-store visibility near universities.
• Lead university initiatives that build brand love among students and align with local markets.
• Use program tools and reporting to steer an effective program, track performance, and reach new consumers.

Conhecimentos

Marketing experience

Team leadership

Strategic thinking

Networking/communication

Attention to detail

Project management

Creative mindset

Excellent communication skills

Fluent English

Formação

Bachelor's degree or equivalent work experience

Ferramentas

Program tools

Descrição da vaga

Red Bull is seeking a Consumer Collecting Program Manager in Chicago to drive trial with new users and expand the student consumer base on and off campus, in market and during key moments of consumption. Lead a team of Student Marketeers, set clear targets, manage sampling requests, and build local events with a focus on brand love, university partnerships, and measurable impact.

Collaborate with the FMM and national teams to ensure alignment with brand pillars and deliver engaging experiences.