Campus Field Marketing Lead

Red Bull North America; Raleigh (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k match

Job summary

Red Bull North America seeks a Field Marketing Specialist to support regional Brand activation and bring the World of Red Bull to life on campus and in market.

You will lead Student Marketeers, set goals with CCM and FMM, plan trials, manage sampling, and build local events that connect with students and key communities.

This role requires leadership, creativity, a strategic mindset, and exceptional communication to grow the consumer base while delivering on national priorities.

Qualifications

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and makes things happen.
• A connector with excellent communication and networking skills.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice.

Responsibilities

• Set goals with the Consumer Collecting Manager and FMM to drive trial in the region.
• Plan and deliver on trial driving plans in market and campus life.
• Maintain a strong sales support program to drive distribution and in-store visibility.
• Lead Student Marketeers and hire with brand fit.
• Implement recruitment, onboarding and training modules.
• Lead a Team Leader program.
• Create local events and marketing opportunities aligned with Red Bull brand values.
• Develop ideas with FMM for locally relevant initiatives.
• Coordinate sampling and ensure alignment with priorities.

Skills

Marketing experience

Team leadership

Strategic thinking

Communication

Networking

Budget management

Project management

Creativity

Education

Bachelor's degree or equivalent work experience

Job description

Red Bull North America seeks a Field Marketing Specialist to support regional Brand activation and bring the World of Red Bull to life on campus and in market.

You will lead Student Marketeers, set goals with CCM and FMM, plan trials, manage sampling, and build local events that connect with students and key communities.

This role requires leadership, creativity, a strategic mindset, and exceptional communication to grow the consumer base while delivering on national priorities.