Campaign Strategy & Planning Specialist

Paycom - ATS; New York, Atlanta (NY, GA); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health care benefits

Retirement benefits

Paid days off

Job summary

Locality seeks a detail-oriented specialist in New York to develop and manage media plans across TV streaming, digital video, display, audio, and mobile channels. You will work with Account Management and Operations to craft campaigns aligned with client KPIs and goals.

You will gather forecasts, input data into planning systems, and ensure timely plan delivery and updates. A strong foundation in media concepts and data-driven storytelling will help optimize channel mix and performance.

Qualifications

• Bachelor's degree in business, marketing, advertising or related field preferred.
• Internship or 0–2 years of experience in media, marketing, analytics, or related field.
• Basic knowledge of media math, terminology and digital media concepts.
• Proficient data entry and order management skills.
• Highly organized and detail-oriented with strong process and execution focus.
• Strong communication skills across teams.
• Problem-solving mindset in evolving environments.
• Excellent time management and organizational skills with attention to detail.
• Self-starter with ownership and willingness to learn and grow.
• Exceptional organizational skills with accuracy, urgency and quality.

Responsibilities

• Manage and support development and execution of media plans across streaming TV, digital video, display, audio, and mobile channels.
• Maintain knowledge of Locality’s products and pricing; ensure plans are built accordingly to support growth.
• Assist in gathering inventory forecasts and input campaign data into planning systems.
• Collaborate with Account Executives and Client Success Managers to build data-driven proposals.
• Ensure accuracy and timeliness in plan delivery, campaign setup, and updates.
• Document and improve planning processes, workflows, and best practices for efficiency.
• Leverage data to identify insights and tell a clear story around strategy and performance.
• Evaluate client goals and KPIs to inform campaign strategy and channel mix.
• Maintain proficiency in Locality systems, planning platforms, DSPs, and CRM tools.

Education

Bachelor's degree in business, marketing, advertising or related field

Job description

Locality seeks a detail-oriented specialist in New York to develop and manage media plans across TV streaming, digital video, display, audio, and mobile channels. You will work with Account Management and Operations to craft campaigns aligned with client KPIs and goals.

You will gather forecasts, input data into planning systems, and ensure timely plan delivery and updates. A strong foundation in media concepts and data-driven storytelling will help optimize channel mix and performance.