Planning & Campaign Excellence Specialist

Paycom - ATS; New York, Atlanta (NY, GA); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health care benefits

Retirement benefits

Paid days off

Job summary

Locality seeks a detail-oriented specialist in New York to develop and manage media plans across TV streaming, digital video, display, audio, and mobile channels. You will work with Account Management and Operations to craft campaigns aligned with client KPIs and goals.

You will gather forecasts, input data into planning systems, and ensure timely plan delivery and updates. A strong foundation in media concepts and data-driven storytelling will help optimize channel mix and performance.

Qualifications

• Bachelor's degree in business, marketing, advertising or related field preferred.
• Internship or 0–2 years of experience in media, marketing, analytics, or related field.
• Basic knowledge of media math, terminology and digital media concepts.
• Proficient data entry and order management skills.
• Highly organized and detail-oriented with strong process and execution focus.
• Strong communication skills across teams.
• Problem-solving mindset in evolving environments.
• Excellent time management and organizational skills with attention to detail.
• Self-starter with ownership and willingness to learn and grow.
• Exceptional organizational skills with accuracy, urgency and quality.

Responsibilities

• Manage and support development and execution of media plans across streaming TV, digital video, display, audio, and mobile channels.
• Maintain knowledge of Locality’s products and pricing; ensure plans are built accordingly to support growth.
• Assist in gathering inventory forecasts and input campaign data into planning systems.
• Collaborate with Account Executives and Client Success Managers to build data-driven proposals.
• Ensure accuracy and timeliness in plan delivery, campaign setup, and updates.
• Document and improve planning processes, workflows, and best practices for efficiency.
• Leverage data to identify insights and tell a clear story around strategy and performance.
• Evaluate client goals and KPIs to inform campaign strategy and channel mix.
• Maintain proficiency in Locality systems, planning platforms, DSPs, and CRM tools.

Education

Bachelor's degree in business, marketing, advertising or related field

Job description

Job Details: Job Location: NY - Bryant Park Building - New York, NY 10036-6797, This role uses forward-thinking and strong product knowledge to create customized strategic approaches that achieve each client's KPIs and goals. This Specialist is responsible for efficiently developing, managing, and executing orders within Locality's planning management systems and product offerings. Locality Planners work closely across different teams, from Account Management to Operations, and offer insight and support throughout the life of the campaign.

• Manage and support the development and execution of media plans across streaming TV, digital video, display, audio, and mobile channels
• Maintain knowledge and expertise of Locality’s products and pricing, and ensure plans are built accordingly to nurture the health of Locality’s business
• Assist in gathering inventory forecasts and inputting campaign data into planning management systems
• Collaborate with Account Executives and Client Success Managers to build strategic, data-driven proposals
• Provide and ensure accuracy and timeliness in plan delivery, campaign setup, and all required campaign updates
• Help document and improve planning processes, workflows, and best practices to drive efficiency and scalability
• Leverage data to identify insights and help tell a clear, compelling story around campaign strategy and performance
• Evaluate client goals and KPIs to help inform campaign strategy and channel mix
• Maintain working knowledge and proficiency in all Locality systems and tools, across planning platforms, DSPs, and CRM systems

WHAT WE LOOK FOR :

• A bachelor’s degree in business, marketing, advertising or related field is preferred
• Internship or 0–2 years of experience in media, marketing, analytics, or a related field
• Basic knowledge of media math, terminology and digital media concepts
• Proficient data entry and order management skills
• Highly organized and detail-oriented, with a strong focus on process and execution
• Strong communication skills, with the ability to collaborate effectively across teams
• Passion for problem-solving and defining new approaches in ambiguous or evolving environments
• Effective time management and organizational skills, as well as strong attention to detail
• Self-starter with a sense of ownership and a desire to continuously learn and grow
• Exceptional organizational skills with a focus on accuracy, urgency, and quality

Compensation for the role includes a competitive base salary $55,000 - $65,000 (dependent on years of experience, level of education obtained, as well as applicable skillset), and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).

At Locality, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state, or local law.