Local Media Planning Specialist

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 60,800 - 93,600; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

A leading media investment firm in New York is seeking a Specialist in Local Tactical Planning to develop and execute effective media strategies. The role requires 3-4 years of experience in planning, strong interpersonal skills, and advanced attention to detail. You will oversee local tactical plans while leveraging diverse media channels, ensuring effective reach to the target audience and maintaining media budgets. This is an opportunity to contribute to innovative local media strategies for esteemed clients.

Qualifications

• 3-4 years of experience in local tactical planning.
• Excellent interpersonal skills, approachable and collaborative.
• Sharp attention to detail and strong math skills.

Responsibilities

• Develop and execute local tactical planning for assigned business.
• Evaluate media vehicles to effectively reach target audience.
• Research and evaluate marketing data for media objectives.

Skills

Collaboration

Attention to detail

Strong math skills

Intermediate knowledge of Excel

Tools

GLP

OX

Prisma media platforms

Job description

A leading media investment firm in New York is seeking a Specialist in Local Tactical Planning to develop and execute effective media strategies. The role requires 3-4 years of experience in planning, strong interpersonal skills, and advanced attention to detail. You will oversee local tactical plans while leveraging diverse media channels, ensuring effective reach to the target audience and maintaining media budgets. This is an opportunity to contribute to innovative local media strategies for esteemed clients.