Digital Campaign Specialist: Media Planning & Execution

Applecart; New York (NY); Hybrid; USD 75,000 - 95,000; Full time

Job summary

Applecart in New York City is seeking a Campaign Specialist to join the Campaign Management team within Client Services. You will assist with media planning, ad trafficking, and liaise with AdOps and external partners to ensure campaigns are executed with media expertise and best practices.

You will collaborate with account teams on calls, manage dashboards, and contribute to optimization recommendations based on performance. This is a hybrid role.

Qualifications

• 1+ years of experience drafting media plans for digital campaigns.
• Foundational understanding of digital marketing landscape including social platforms, DSPs, and programmatic ads.
• Ability to work cross-functionally with account teams and internal partners.
• Track record of success in past project management roles.
• Strong attention to detail and client-facing communication skills.
• Exposure to custom-list targeting and 1-to-1 reach through digital advertising.

Responsibilities

• Build custom-audience media plans across social and programmatic channels to meet client KPIs.
• Manage trafficking requests with AdOps or partners, ensuring specs and launch accuracy.
• Communicate launch expectations with account teams; flag blockers early.
• Check dashboards daily for data integrity and pacing; resolve issues quickly.
• Review reports and suggest optimizations based on performance.
• Join client calls and provide media-focused guidance.

Skills

Media planning

Digital advertising

Cross-functional

Project management

Attention to detail

Client-facing

Programmatic

Tools

Facebook Ads Manager

LinkedIn Ads Manager

Twitter Ads

Job description

Applecart in New York City is seeking a Campaign Specialist to join the Campaign Management team within Client Services. You will assist with media planning, ad trafficking, and liaise with AdOps and external partners to ensure campaigns are executed with media expertise and best practices.

You will collaborate with account teams on calls, manage dashboards, and contribute to optimization recommendations based on performance. This is a hybrid role.