Marketing Operations

Profound; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Profound is the marketing platform for the AI era, enabling brands to see how AI represents them and act with intelligent Agents. This role focuses on campaign operations, QA, lead routing, and robust reporting to keep campaigns on track and data clean.

You will own the systems and processes that let the team move quickly—taxonomy, UTM standards, audience segmentation, and AB testing—while partnering with RevOps on lifecycle tracking and integrations.

Qualifications

• 2–5 years in marketing operations at a B2B SaaS company.
• Experience owning end-to-end marketing ops processes from strategy to execution.
• Hands-on fluency with a marketing automation platform (HubSpot or Marketo) and CRM (Salesforce).
• Comfort with SQL or BI tools to self-serve analytics.
• Willingness to push back on RevOps when something’s off.

Responsibilities

• Own end-to-end campaign ops: build, QA, and launch process for email, web, events, webinar and paid campaigns.
• Maintain campaign taxonomy and UTM standards for consistent reporting.
• Manage campaign calendar and be the accountable contact when launches slip or break.
• Monitor post-launch performance and flag data quality issues before reporting.
• Diagnose recurring issues and fix processes, not just instances.
• Build and own audience segmentation in databases for accurate targeting.
• Help build AB testing framework to learn what works.
• Own health of marketing tech stack day-to-day: lead routing, list hygiene, integrations, dedupe rules.
• Support lead flow to ensure leads are quickly picked up by sales.
• Partner with RevOps on tracking intent signals and revenue lifecycle scoring.
• Lead integration testing and rollout when new tools are added; deprecate old tools.
• Build and maintain SOPs for recurring ops workflows.
• Own recurring reporting cadence: campaign performance, list growth, funnel snapshots.
• Run UTM/tracking audits and fix data integrity issues before reaching analytics.
• Surface patterns in data and provide actionable recommendations.

Skills

Marketing operations

Campaign operations

Marketing automation

CRM

SQL/BI tools

RevOps collaboration

Tools

Hex

Looker

Tableau

Hex

Looker

Tableau

Job description

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel.

Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us.

The Role

Campaigns move fast here, and the tech stack gets more complex every quarter. Your job is to make sure nothing breaks in the handoff between strategy and execution.

You'll own the systems and processes that let the rest of the team move quickly without creating a mess: campaign QA that catches problems before launch, lead routing that doesn't slip through CRM gaps, and reporting that's built once instead of rebuilt for every campaign.

What You'll Do

Campaign Operations

• Own end-to-end campaign ops: build, QA, and launch process for all email, web, events, webinar and paid campaigns
• Maintain campaign taxonomy and UTM standards so every campaign is trackable, consistent, and mapped for standardized reporting
• Manage the campaign calendar and be the accountable point of contact when launches slip or break
• Monitor campaign performance post-launch and flag data quality issues (failed syncs, missing tracking etc.) before it makes its way to the reporting
• Diagnose recurring campaign issues and fix the process, not just the instance
• Build and own the audience segmentation in our databases so we can accurately target the right audiences
• Help build out our AB testing framework so we’re always learning what works with our different audiences

Marketing Systems

• Own the health of the marketing tech stack day-to-day: lead routing logic, list hygiene, integrations, dedupe rules
• Support the lead flow process to ensure leads are picked up quickly by sales
• Partner with RevOps on tracking intent signals aligned to revenue lifecycle stages and scoring
• Lead integration testing and rollout when new tools are added to the stack and helping depreciate old tools
• Build and maintain SOPs for all recurring ops workflows

Reporting & Analytics Support

• Own recurring reporting cadence (campaign performance, list growth, funnel snapshots)
• Run UTM/tracking audits and catch data integrity issues before they reach the Ops & Analytics Lead
• Surface patterns in campaign/funnel data and bring recommendations, not just numbers, to planning conversations
• Support attribution and modeling

Who You Are

• 2–5 years in marketing operations or campaign ops at a B2B SaaS company, with at least a year managing systems or people
• Strong hands-on fluency with a marketing automation platform (HubSpot, Marketo, or similar) and CRM (Salesforce or similar)
• SQL or BI tool comfort (Hex, Looker, Tableau) — enough to self-serve, not build models from scratch
• You’ve owned a process end-to-end and made it better, not just run what was handed to you
• Comfortable pushing back on RevOps when something's off, not just executing tickets

Compensation & Benefits

Expected base salary range: $110,000–$170,000. Full comp includes base, equity, and benefits. Final offer and title depends on experience and location.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.