Campaign Lead II: End-to-End Marketing Execution

First Mid Bancshares, Inc.; Mattoon (IL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Well-being benefits

Paid family leave

Generous PTO

Banking perks

Tuition reimbursement

Employee Stock Purchase Plan

401K with company match

Bonuses

Job summary

First Mid Bancshares, Inc. in Mattoon, IL, is seeking a Marketing Specialist II to manage end-to-end campaign execution for defined segments.

Translate strategic direction into actionable campaign plans, coordinate across channels, partners, and timelines, and drive execution with precision. The role focuses on optimizing performance through data-driven insights, maintaining campaign calendars, and mentoring Marketing Specialists.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing campaign management, execution, or operations.
• Experience in financial services or regulated industries preferred.

Responsibilities

• Lead end-to-end campaign execution for segment and product initiatives.
• Translate strategic briefs into detailed campaign plans, timelines, and deliverables.
• Partner with Strategy teams to refine briefs and ensure executable plans.
• Manage campaign performance tracking and provide insights for optimization.
• Identify and resolve execution risks, bottlenecks, and dependencies.
• Drive consistency and efficiency in campaign processes and workflows.
• Mentor and guide Marketing Specialists.

Skills

Campaign management

Translate strategy into plans

Cross-functional collaboration

Analytics mindset

Problem-solving

Education

Bachelor's degree in Marketing, Communications, Business, or related field

4+ years in marketing campaign management/operations

Tools

Marketing automation platforms

Analytics tools

Job description

First Mid Bancshares, Inc. in Mattoon, IL, is seeking a Marketing Specialist II to manage end-to-end campaign execution for defined segments.

Translate strategic direction into actionable campaign plans, coordinate across channels, partners, and timelines, and drive execution with precision. The role focuses on optimizing performance through data-driven insights, maintaining campaign calendars, and mentoring Marketing Specialists.