Campaign Marketing and Operations Manager - TikTok Local Services

TikTok; Seattle (WA); On-site; USD 151,000 - 258,000; Full time

Job summary

TikTok Local Services is seeking a marketer to plan and execute local service campaigns that align with business goals and drive engagement and GMV. You will coordinate with product, creator operations, and merchant teams to optimize content distribution through platform campaigns and events.

The role requires 5+ years of end-to-end marketing experience in lifestyle/e-commerce, strong analytics, and excellent communication. This is a fast-paced, collaborative role located in the United States.

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• 5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Plan and implement local service campaign/event strategies based on business goals, ramp resources to guarantee engagement.
• End-to-end marketing campaign management including budget planning, goal setting, resource allocation, and post-campaign analysis.
• Collaborate with creator operations, product and merchant business development to leverage local service content distribution through platform campaigns/events.

Skills

Analytical thinking

Communication skills

Independent working

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree in business or marketing

Job description

Responsibilities

About the Team

With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

• Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
• Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
• Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Qualifications

Minimum Qualification(s):

• Bachelor's degree in business, marketing, or a related field.
• 5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualification(s):

• Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
• Excellent negotiation skills and cross-functional collaboration and integration capabilities.
• Clear logic, strong execution ability, strong self-drive, and good creativity.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.