Business Development Manager – TikTok LIVE

TikTok; Los Angeles (CA); On-site; USD 104,712 - 235,980; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Paid holidays and personal time

Job summary

A leader in short-form mobile video is seeking a dynamic Business Development Manager for its LIVE team in Los Angeles. The candidate will focus on creating and securing strategic partnerships to enrich the LIVE ecosystem, drive innovation, and enhance engagement. Required qualifications include 4+ years of relevant experience, a Bachelor's degree, and strong communication skills. This role offers an estimated salary between $104,712 and $235,980, depending on qualifications and experience.

Qualifications

• 4+ years of experience in business development, partnerships, marketing, or strategy roles.
• Deep understanding of the livestreaming landscape and creator economy.
• Experience managing external stakeholders and turning insights into actionable projects.
• Ability to work cross-functionally in a fast-paced environment.
• Excellent communication, negotiation, and project management skills.

Responsibilities

• Identify and develop strategic partnerships to enrich TikTok LIVE content.
• Lead collaboration with external clients from outreach to execution.
• Translate business needs into integrated solutions for campaigns.
• Support operations by providing partnerships that fuel creator participation.
• Conduct market research to identify potential partner categories.

Skills

Business development

Partnerships

Marketing

Strategy

Communication

Negotiation

Project management

Education

Bachelor’s degree or above

Job description

Responsibilities

About: The TikTok LIVE team’s mission is to work hand‑in‑hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

About the Role: We are looking for a dynamic and strategic Business Development Manager to join our TikTok LIVE team. This role will focus on identifying and securing partnership opportunities across various industries—including but not limited to gaming, entertainment, film, consumer goods, fashion, and media—with the goal of driving innovation and engagement within our LIVE ecosystem. You will collaborate closely with cross‑functional teams (campaign operations, product, marketing) to design and execute compelling LIVE initiatives that not only engage creators but also create scalable business value for our partners.

• Identify and develop strategic partnerships across diverse sectors to enrich TikTok LIVE content and campaign experiences.
• Lead end‑to‑end collaboration with external clients, from outreach and proposal to execution and performance review.
• Translate business needs into integrated solutions, such as LIVE activations, co‑branded campaigns, or product placement that align with creator strengths and community engagement.
• Support the operations team by providing resource‑enabling partnerships that fuel creator participation, content innovation, and LIVE monetization.
• Collaborate with the product and operations teams to ensure external collaborations are aligned with TikTok LIVE’s long‑term roadmap.
• Conduct market research to identify potential partner categories and emerging trends in LIVE and content.

Qualifications

Minimum Qualifications:

• 4+ years of relevant experience in business development, partnerships, marketing, or strategy roles.
• Bachelor’s degree or above.
• A deep understanding of the livestreaming landscape, creator economy, and audience behavior.
• Experience managing external stakeholders and turning insights into actionable and measurable business projects.
• Ability to work cross‑functionally in a fast‑paced, global environment.
• Excellent communication, negotiation, and project management skills.
• Passion for TikTok and a desire to shape the future of LIVE content.

Preferred Qualification:

• Strong network or experience in sectors like entertainment, gaming, CPG, fashion, or media.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, the company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $104,712 - $235,980 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).

The company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues.
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems.
3. Exercising sound judgment.