US Brand Operations Manager - TikTok Live

TikTok; Los Angeles (CA); On-site; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Paid Personal Time

Job summary

A leading technology company based in Los Angeles seeks an experienced candidate to drive creator engagement in their livestreaming business. The ideal applicant has over 5 years of experience in tech product marketing and operations, with a focus on creator/community growth. Responsibilities include building comprehensive promotional plans and fostering positive creator experiences. They offer competitive compensation and a dynamic work environment focused on creativity and collaboration.

Qualifications

• 5+ years of work experience in tech product and reputation marketing.
• Experience in project execution through owned channels.
• Ability to articulate key issues and recommend solutions.

Responsibilities

• Build amplification plans to promote live streaming business.
• Develop plans and coach creators on content engagement.
• Work with stakeholders to drive promotional plans.

Skills

Project design

Deep understanding of creator lifecycle

Experience in copywriting

Organizational skills

Education

Bachelor degree or above

Job description

Responsibilities

Our team plays an integral role in building a good reputation for TikTok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at TikTok US and help make an impact on our livestreaming business.

• Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the live streaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools, and gamification strategy
• Develop plans to discover and onboard positive creators; and provide coaching to educate creators on increasing their content engagement on LIVE
• Design and lead positive creator programs focused on content quality, and community connection
• Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions/pitches etc
• Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation

Qualifications

Minimum Qualifications

• Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations, as well as creator/community growth
• Experience in project design, including targeted audience segmentation
• Deep understanding of the creator lifecycle - from onboarding to sustained community engagement
• Experience in project execution through our owned and operated channels
• Understanding of livestreaming business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
• Experience in copywriting

Preferred Qualifications

• Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy
• Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
• Work in partnership effectively with people from different disciplines and cultures
• Organizational skills with the ability to work cross-functionally with other stakeholder teams as well as senior leadership.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $1047112 - $192534 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.