Industry Operations Manager, Go-To-Market - NA

TikTok; New York (NY); On-site; USD 108,000 - 151,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

401(k) with match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Sick days

Paid personal time

Job summary

TikTok is seeking an analytical strategist to join the Industry Operations Team in New York. You will drive strategic analysis and market intelligence to uncover growth opportunities and deliver vertical-specific solutions for advertisers.

In this high-growth digital advertising environment, you will develop GTM frameworks, analyze client portfolios, and build ROI models to support product initiatives and market expansion. Proactive collaboration across functions is essential for impact.

Qualifications

• 1+ years in client services or campaign management in digital performance marketing.
• Strong understanding of digital media KPIs and optimization across objectives.
• Experience managing complex campaigns across branding and performance.
• Proficient in campaign analytics and reporting tools, able to extract insights.
• Detail oriented, analytical and a creative problem solver.
• English as working language with strong communication and teamwork.
• Self-driven, curious about new things and able to judge complex matters.

Responsibilities

• Conduct market research and competitive analysis to identify growth opportunities.
• Support GTM strategies, regional playbooks, and go-to-market frameworks.
• Analyze client portfolio, revenue mix, and health metrics to inform priorities.
• Build ROI models to evaluate new programs or market expansion opportunities.
• Monitor competitor activity to provide forward-looking recommendations.

Skills

Client services

Campaign management

Digital advertising

Analytics

Communication

Teamwork

Strategic planning

Multi-market coordination

Data storytelling

Education

Bachelor's degree

Tools

Excel

Thinkcell

Tableau

Power BI

SQL

Python

R

Job description

Responsibilities

The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.

This is an ideal opportunity for analytically-minded candidates who want to develop expertise in strategic planning, business intelligence, and data storytelling in a high-growth digital advertising environment.

Strategic Analysis & Market Intelligence

• Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights
• Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives
• Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation
• Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities
• Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership

Qualifications

Minimum Qualifications:

• 1+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
• Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
• Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
• Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
• Detail oriented, analytical and a creative problem solver
• English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others
• Self-driven, resilient, curious about new things, and able to make judgments on complex matters

Preferred Qualifications

• Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields
• Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar)
• Experience with SQL, Python, R, or other data analysis tools is a strong plus
• Demonstrated ability to structure ambiguous problems, conduct hypothesis-driven analysis, and derive actionable recommendations from data
• Experience with strategy consulting, investment banking, business analytics, or tech company internships
• Strong business acumen with the ability to connect quantitative insights to commercial outcomes
• Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives
• Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) or willingness to learn quickly
• Experience building dashboards, reports, or BI solutions in professional or academic settings
• Comfortable managing multiple workstreams and prioritizing based on impact and urgency

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $151200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated on hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.