Business Retention – Marketing Program Lead

Jobtailor; Alabama; On-site; USD 42,000 - 64,000; Full time

Job summary

Jobtailor in Alabama is seeking a Marketing Coordinator to manage multi-channel campaigns, coordinate with cross-functional teams, and translate customer segments into executable initiatives.

You will own project tracking, reporting, and data analysis to inform retention strategies, assist in playbooks, and ensure timely, consistent messaging across campaigns. The role requires a Bachelor's in Marketing or related field and 2+ years of coordinating marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Communication, or a related field—or an equivalent combination of education and experience
• 2+ years coordinating or managing cross-functional projects with multiple stakeholders and timelines
• 1+ year of experience in a marketing or advertising role
• Hands-on experience taking campaigns from strategy through creative execution
• Demonstrated proficiency with project-tracking and reporting
• Comfort working with customer data
• Experience with CRM and/or billing systems preferred, including Salesforce and/or iCOMS
• Cross-functional project coordination or program management skills
• Marketing strategy and execution coordination skills
• Data-informed decision-making skills
• Clear and effective communication skills
• Ability to perform the stated physical requirements, with reasonable accommodations where applicable
• Ability to travel occasionally, up to 15%

Responsibilities

• Maintain advertising deliverables, campaigns, and vendor coordination, including coverage during team absences
• Coordinate strategic marketing for Business Retention alongside the Director
• Translate campaign timing and customer segments into campaigns and hand creative to Marketing for execution
• Manage concurrent customer-impacting initiatives, including project trackers, timelines, cross-functional sequencing, and escalations
• Keep customer messaging consistent and well-timed across initiatives
• Identify and flag at-risk and high-value accounts
• Partner with Account Managers on customer retention and save efforts
• Pull and analyze retention, disconnect, and pipeline data
• Surface churn drivers, at-risk trends, and segment-level patterns
• Use insights to shape strategic timing and prioritization
• Assist in building playbooks and talking points
• Support process documentation for renewals, transitions, and customer-impacting changes
• Provide regular status updates and reporting to the Director and leadership
• Keep Account Management and Field teams informed regarding timing and customer impact
• Perform other duties as assigned

Skills

Cross-functional coordination

Data analysis

Marketing strategy

Communication

Customer retention

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

iCOMS

Job description

• Maintain advertising deliverables, campaigns, and vendor coordination, including coverage during team absences
• Coordinate strategic marketing for Business Retention alongside the Director
• Translate campaign timing and customer segments into campaigns and hand creative to Marketing for execution
• Manage concurrent customer-impacting initiatives, including project trackers, timelines, cross-functional sequencing, and escalations
• Keep customer messaging consistent and well-timed across initiatives
• Identify and flag at-risk and high-value accounts
• Partner with Account Managers on customer retention and save efforts
• Pull and analyze retention, disconnect, and pipeline data
• Surface churn drivers, at-risk trends, and segment-level patterns
• Use insights to shape strategic timing and prioritization
• Assist in building playbooks and talking points
• Support process documentation for renewals, transitions, and customer-impacting changes
• Provide regular status updates and reporting to the Director and leadership
• Keep Account Management and Field teams informed regarding timing and customer impact
• Perform other duties as assigned

Requirements

• Bachelor's degree in Marketing, Business Communication, or a related field—or an equivalent combination of education and experience
• 2+ years coordinating or managing cross-functional projects, ideally involving customer-impacting initiatives with multiple stakeholders and timelines
• 1+ year of experience in a marketing or advertising role
• Hands-on experience taking campaigns from strategy through creative execution
• Demonstrated proficiency with project-tracking and reporting
• Comfort working with customer data
• Experience with CRM and/or billing systems preferred, including Salesforce and/or iCOMS
• Cross-functional project coordination or program management skills
• Marketing strategy and execution coordination skills
• Data-informed decision-making skills
• Clear and effective communication skills
• Ability to perform the stated physical requirements, with reasonable accommodations where applicable
• Ability to travel occasionally, up to 15%

Core Competencies

Demonstrates expertise in coordinating marketing strategies and executing customer-impacting initiatives while effectively managing cross-functional projects. Proficient in data analysis and project tracking to inform decision-making and enhance customer retention efforts.

Highest-signal resume keywords

• Project Coordination
• Marketing Strategy Execution
• Data Analysis
• Cross-Functional Collaboration
• Customer Retention

ATS Optimization Keywords

Hard Skills

• Project Tracking
• Campaign Execution
• Data Analysis
• Marketing Strategy
• Customer Data Management

Soft Skills

• Clear Communication
• Effective Collaboration

Industry Keywords

• Advertising
• Business Retention
• Customer Impact
• Stakeholder Management
• Churn Analysis

Tools & Technologies

• Salesforce
• ICOMS