Business Development Specialist

Tower Marketing; Lancaster (Lancaster County); On-site; USD 45,000 - 65,000; Full time

Job summary

Tower Marketing in Lancaster, PA is seeking a Business Development Specialist with a hunter mentality to drive new client opportunities for the agency. You will navigate complex org structures, contact decision‑makers, and craft proposals tied to the agency’s services, turning prospects into our next clients.

You will collaborate with in-house designers, developers, and marketers, document interactions in the CRM, manage timelines, and report weekly forecasted opportunities.

Qualifications

• Bachelor’s degree in marketing or related field preferred.
• 3+ years of experience in a sales position.
• 1-2 years experience in a digital marketing agency: website development, internet marketing.

Responsibilities

• Lead business development efforts to contact leads on the agency’s in-house list, CRM prospects, and new prospects that fit the agency’s targeted client profile.
• Initiate contact with new prospects to generate and qualify leads and identify solutions.
• Create detailed proposals and present them to prospects to secure approvals.
• Attend webinars or events to connect with new business opportunities.
• Collaborate with in-house designers, developers, and internet marketing specialists.
• Document prospect interactions in the CRM and report weekly forecasts.

Skills

Lead generation

CRM experience

Prospecting

Proposal development

Communication

Strategic thinking

Education

Bachelor's degree in marketing or related field

Tools

CRM systems (ActiveCampaign/HubSpot)

Google Suite

Project management tools (Teamwork, ActiveCollab)

Job description

Tower Marketing is seeking a talented, self-driven, and high-energy individual to serve as a Business Development Specialist. The right candidate will have a “hunter” mentality, being responsible for navigating complex company organization structures, identifying and contacting decision‑makers, and creating proposals based on the services the agency offers. This role will be the key link between all new prospects and our in‑house teams utilizing their service knowledge and experiences to grow these new prospect relationships, ultimately transforming these prospects into the agency’s new clients.

POSITION

Full Time

TOP SKILLS FOR THIS ROLE INCLUDE

• Lead business development efforts to contact all leads on agency’s in‑house list, CRM prospects, and new prospects that fit the agency’s targeted client profile.
• Intermediate knowledge of internet marketing, website builds, and creative offerings (e.g. client goals vs. team implementations to meet those goals)
• Research and qualify new business opportunities within our target markets. This includes using LinkedIn, corporate websites / directories, online tools, online / in‑person events, and following up on traditional word‑of‑mouth referrals
• Initiate contact with new, potential prospects in order to generate and qualify leads, promote the agency’s services and benefits, and identify and propose solutions that meet their needs
• Create detailed proposals, presenting those proposals, and following up with prospects to secure their approvals
• Attend online webinars and / or in‑person events and mixers to connect with new business opportunities
• Host and prepare speakers for Tower’s Marketing Matters peer group, as well as online webinars and / or in‑person events to create new business opportunities
• Serve as the prospect advocate throughout the proposal phase, proactively communicating questions, issues, risks, and opportunities, and providing potential solutions
• Ability to brainstorm, collaborate, and strategize with in‑house team members, including designers, developers, and internet marketing specialists
• Ability to document all prospect interactions in the agency's CRM system, providing detailed updates to the accounts team and estimated close dates for high probability opportunities.
• Report weekly summary of current business development efforts and forecasted new prospect opportunities
• Promote Tower Marketing’s core values across the agency and conduct oneself in perfect alignment with those values

REQUIRED SOFTWARE SKILLS

• Leads presentations well in both informal and formal settings
• Familiarity with project management tools, such as Teamwork, ActiveCollab, etc.
• Competent understanding of CRM systems, such as ActiveCampaign, HubSpot, etc.
• Proficient with Google Suite

TOP SOFT SKILLS

• Strong interpersonal skills to form instant rapport with a broad variety of people types
• Has a strategic mindset and understands what clients want and how to deliver it within the boundaries of a client’s budget, brand, and timeline
• Possesses an inquisitive and open mind in order to consider and weigh each client’s requirements with the agency’s ability and resources available
• Able to make recommendations, big and small, on ways to help clients reach their goals

TOP BONUS SKILLS WE WOULD LIKE TO SEE

• Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, iPhone, and Google Drive / Docs

EDUCATION, CERTIFICATIONS, AND QUALIFICATIONS

• Minimum of Bachelor’s degree preferred in marketing or related field
• 3+ years of experience in a sales position
• 1 - 2 years experience in a digital marketing agency: website development, internet marketing