Business Development Representative

CRG; Shelby (NC); Hybrid; USD 42,000 - 66,000; Full time

Job summary

CRG is seeking a Business Development Representative in Shelby, NC (with future Charlotte, NC relocation) to drive outbound prospecting and nurture early pipeline. You will engage HR and operations leaders via email, phone, and LinkedIn, while partnering with marketing and sales for high‑quality meetings.

Ideal candidates are strong communicators who enjoy learning about the business, qualify opportunities, and maintain organized outreach and follow‑up.

Qualifications

• Strong written and verbal communication skills.
• Motivated to learn, grow, and develop a career in sales; prior sales experience is not required.
• Comfortable making outbound calls and conducting personalized prospect outreach.
• Willingness to ask questions, learn the business, qualify prospects, and engage in productive conversations.
• Coachable and receptive to feedback, training, and ongoing development.

Responsibilities

• Research, identify, and prioritize target accounts that align with established ideal customer profiles.
• Develop and maintain targeted prospect lists while executing structured outbound sequences tailored to industry, role, and organizational needs.
• Conduct professional outreach via email, phone, LinkedIn to HR, Total Rewards, People Operations, Safety, Operations, and Culture leaders.
• Clearly articulate the value of the company’s recognition and engagement solutions to generate interest and support early‑stage pipeline development.

Skills

Outbound prospecting

CRM usage

Lead qualification

Effective communication

Tools

Apollo

Nooks

LinkedIn Sales Navigator

Dynamics

Job description

Our client is an established organization with a long history of helping businesses strengthen employee recognition, engagement, safety, and incentive programs. The company continues to evolve its offerings to meet the changing needs of today’s workforce and provides technology-enabled solutions designed to support employee experiences and organizational goals.

The Business Development Representative will play an important role in identifying prospective clients, initiating meaningful conversations, and scheduling qualified meetings for the sales team. The role is supported by cross‑functional teams including marketing, sales, and account management, with access to lead‑generation resources, training, and product demonstrations. The organization emphasizes collaboration, professional development, and a positive workplace culture.

Location: Shelby, NC until end of year and then Charlotte, NC

Schedule: Monday – Friday 8am-5pm (ability to work remote occasionally, some travel involved)

Responsibilities:

• Research, identify, and prioritize target accounts that align with established ideal customer profiles.
• Develop and maintain targeted prospect lists while executing structured outbound sequences tailored to industry, role, and organizational needs.
• Conduct professional outreach via email, phone, LinkedIn to HR, Total Rewards, People Operations, Safety, Operations, and Culture leaders.
• Clearly articulate the value of the company’s recognition and engagement solutions to generate interest and support early‑stage pipeline development.

Discovery & Qualification

• Develop a strong understanding of the goals, challenges, and operational needs of HR, Safety, and Operations leaders.
• Conduct initial discovery conversations to identify key pain points related to retention, culture, engagement, recognition, and overall employee experience.
• Assess how milestones, rewards, peer recognition, and engagement platforms integrate within a prospect’s existing HR technology ecosystem.
• Qualify opportunities using a standardized framework to ensure alignment with business criteria and readiness for next steps.
• Coordinate with National Account Managers to schedule high‑quality introductory calls and product demonstrations.
• Participate in scheduled demos to support the conversation, identify prospect needs, and ensure a smooth handoff.

Collaboration & Strategic Alignment

• Partner with Marketing to provide feedback on campaign performance, messaging effectiveness, and lead quality.
• Share relevant market insights, competitive intelligence, and prospect feedback to inform product positioning and strategic decision‑making.
• Collaborate with Sales and Sales Leadership to support pipeline growth, refine outbound methodologies, and improve conversion rates.
• Represent the organization with professionalism, integrity, and a client‑focused approach.

Tools, Processes & Reporting

• Maintain accurate and up‑to‑date records within the organization’s CRM platform.
• Utilize sales engagement tools such as Apollo, Nooks, and LinkedIn Sales Navigator to support efficient and consistent outreach efforts.
• Monitor and report on outreach metrics, including calls, emails, conversations, and meetings booked, while upholding a strong focus on quality interactions.
• Document all prospecting, qualification, and meeting activity in accordance with established sales processes and organizational standards.

Qualifications:

• Strong written and verbal communication skills.
• Motivated to learn, grow, and develop a career in sales; prior sales experience is not required.
• Comfortable making outbound calls and conducting personalized prospect outreach.
• Willingness to ask questions, learn the business, qualify prospects, and engage in productive conversations.
• Coachable and receptive to feedback, training, and ongoing development.
• Organized, detail‑oriented, and consistent with follow‑up and activity tracking.
• Ability to handle objections professionally, maintain a positive attitude, and keep conversations moving forward.
• Basic understanding of CRM and sales engagement tools; familiarity with platforms such as LinkedIn Sales Navigator, Apollo, Nooks, or Dynamics is a plus but not required.