Business Development Representative

Sona; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Base salary of $60,000 to $80,000 + 50% target bonus

Hybrid work model: 3+ days in NYC

Share options

401k contributions with employer match

Comprehensive health insurance

20 days PTO

Enhanced parental leave

Bi-annual team retreats

Latest MacBook and equipment budget

Professional development budget

Unlimited free books

Job summary

Sona is seeking a founding Business Development Representative (BDR) for their NYC expansion. In this role, you'll build the top of the sales pipeline, working with the Hospitality and Retail sectors. Responsibilities include conducting outbound outreach to directors and C-suite executives, booking qualified meetings, testing messaging, and partnering with marketing. The position offers a base salary of $60,000 to $80,000 with a 50% target bonus and includes comprehensive health insurance, share options, and professional development opportunities.

Qualifications

• 6-12 months in a BDR or SDR role, ideally in B2B tech or SaaS.
• Able to make outbound calls comfortably to VPs and C-Suite.
• Curious about sales messaging and prospect engagement.

Responsibilities

• Conduct outbound outreach to Directors and C-Suite operators.
• Book qualified meetings for the US AE team.
• Test and share effective messaging and channels.
• Run discovery calls to qualify leads.
• Work with marketing on campaigns and gather feedback.
• Represent Sona at trade shows and events.

Skills

Outbound calling to senior people

Sales psychology understanding

Self-directed and target-driven

Job description

About the Role

This is the founding BDR role for our NYC expansion. You'll build the top of the US sales pipeline alongside our growing sales team, working Hospitality and Retail verticals across multi‑site enterprise operators.

The flip side: this is a build‑the‑playbook role, not a run‑the‑playbook role. The US motion is new, the messaging is still being tested, and you'll have a real say in what works.

Responsibilities

• Run outbound to Directors and C‑Suite operators in US Hospitality and Retail businesses.
• Book qualified meetings for the US AE team, working from named‑account lists alongside self‑sourced opportunities.
• Test messaging, channels, and sequences. Figure out what gets a response, share it with the team, kill what doesn't work.
• Run early discovery on inbound and outbound conversations to qualify fit before AE handover.
• Partner with marketing on campaigns, events, and content. Bring back signal from the field on what prospects actually care about.
• Represent Sona at US trade shows and industry events.

Requirements

• 6‑12 months in a BDR or SDR role at a B2B tech or SaaS company. We'll consider strong applicants with less if the rest of the picture is right.
• Comfortable picking up the phone to senior people. Outbound calls to VPs and C‑Suite don't faze you.
• Hit your numbers and know why you hit them. Self‑directed, target‑driven, and honest about what's working and what isn't.
• Curious about the craft. Sales psychology, messaging, what makes prospects respond. You test things.
• Want to grow into a closing role and prepared to put in the work to get there.

Benefits

• Base salary of $60,000 to $80,000 + 50% target bonus, uncapped.
• Hybrid: New York City, 3+ days a week.
• Share options.
• 401k contributions, employer match up to 2%.
• Comprehensive health insurance from day one (UnitedHealthcare).
• 20 days PTO + local public holidays (sick leave is separate).
• Enhanced parental leave & pay.
• Bi‑annual all expenses paid team retreats.
• The latest MacBook and equipment budget for your home office.
• Professional development budget.
• Unlimited free books.

Note: this represents a typical benefits package for a US‑based, full‑time employee. Exact details may vary based on location and employment type, but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.