Business Development & Marketing Liaison - Skilled Nursing

San Francisco Post Acute in; San Francisco (CA); On-site; USD 130,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO

Paid holidays

401(k)

Job summary

San Francisco Post Acute is seeking an experienced Business Development & Marketing Liaison to expand our referral network and grow census. The role focuses on building partnerships, generating referrals, and serving as an ambassador for our skilled nursing and rehabilitation services across the healthcare community.

The ideal candidate has a background in healthcare marketing, admissions, or post-acute care and can drive measurable results through strategic outreach, community engagement, and

Qualifications

• Experience in healthcare marketing, admissions, business development, or post-acute care.
• Established referral relationships within the healthcare community are highly desirable.
• Excellent interpersonal, communication, presentation, and networking skills.
• Ability to travel locally for meetings and events.

Responsibilities

• Develop and maintain referral relationships with hospitals, physicians, medical groups, discharge planners, and community partners.
• Generate and maintain a steady pipeline of qualified referrals to support census growth.
• Conduct regular visits to hospitals, physician offices, healthcare organizations, and referral sources throughout the market.
• Promote San Francisco Post Acute's skilled nursing, rehabilitation, and post-acute care services.
• Identify and pursue new business opportunities to increase admissions and community awareness.
• Coordinate facility tours and act as a primary point of contact for prospective referral partners.
• Attend networking events, healthcare meetings, and industry functions.
• Collaborate with Admissions, Nursing, Rehabilitation, Social Services, and Leadership teams to ensure seamless referral and admissions processes.
• Monitor referral activity, admissions trends, market conditions, and competitor activity.
• Develop and implement marketing initiatives to strengthen the facility's presence in the healthcare community.
• Maintain regular communication with referral sources to build long-term partnerships.
• Provide leadership with updates regarding referral performance and census development goals.

Skills

Healthcare marketing

Relationship building

Networking

Communication

Strategic outreach

Job description

Business Development & Marketing Liaison - Skilled Nursing San Francisco Post Acute | Skilled Nursing & Rehabilitation

Compensation: $130,000 - $140,000 annually + Signing Bonus

• Benefits: Medical, Dental, Vision, PTO, Paid Holidays, 401(k), and more

San Francisco Post Acute is seeking an experienced, energetic, and relationship-driven Business Development & Marketing Liaison to help expand our referral network and grow facility census. We are looking for someone who can build strong partnerships, open doors, generate referrals, and serve as an ambassador for our skilled nursing and rehabilitation services throughout the healthcare community. This is an excellent opportunity for a motivated professional with experience in healthcare marketing, admissions, business development, or post-acute care who thrives on relationship-building and achieving measurable results.

Position Overview

The Business Development & Marketing Liaison will be responsible for developing and maintaining referral relationships with hospitals, physicians, case managers, discharge planners, medical groups, managed care organizations, assisted living communities, and other healthcare partners. The ideal candidate is a self-starter with excellent communication skills, strong follow-through, and a proven ability to grow admissions through strategic outreach and community engagement.

Key Responsibilities

• Develop and maintain strong referral relationships with hospitals, physicians, medical groups, discharge planners, case managers, and community partners.
• Generate and maintain a steady pipeline of qualified referrals to support census growth.
• Conduct regular visits to hospitals, physician offices, healthcare organizations, and referral sources throughout the market.
• Promote San Francisco Post Acute's skilled nursing, rehabilitation, and post-acute care services.
• Identify and pursue new business opportunities to increase admissions and community awareness.
• Coordinate facility tours and act as a primary point of contact for prospective referral partners.
• Attend networking events, healthcare meetings, community events, and industry functions.
• Collaborate closely with Admissions, Nursing, Rehabilitation, Social Services, and Leadership teams to ensure a seamless referral and admissions process.
• Monitor referral activity, admissions trends, market conditions, and competitor activity.
• Develop and implement marketing initiatives to strengthen the facility's presence in the healthcare community.
• Maintain regular communication and follow-up with referral sources to build long-term partnerships.
• Provide leadership with ongoing updates regarding referral performance, market opportunities, and census development goals.

Qualifications

• Previous experience in healthcare business development, marketing, admissions, community relations, or a related role required.
• Skilled nursing, rehabilitation, post-acute care, hospital, home health, hospice, or senior care experience strongly preferred.
• Established referral relationships within the healthcare community are highly desirable.
• Proven track record of generating referrals and growing business opportunities.
• Excellent interpersonal, communication, presentation, and networking skills.
• Strong organizational skills with exceptional follow-up and attention to detail.
• Self-motivated with the ability to work independently and manage a territory effectively.
• Professional appearance and ability to represent the organization positively in the community.
• Knowledge of healthcare terminology and post-acute referral processes preferred.
• Ability to travel locally for meetings, networking events, and business development activities.

What Success Looks Like

• Increase referrals and admissions.
• Expand and strengthen hospital and community partnerships.
• Develop new referral sources and business opportunities.
• Improve referral-source engagement and retention.
• Increase awareness of the facility throughout the healthcare community.
• Drive sustainable census growth and market presence.

Why Join San Francisco Post Acute?

At San Francisco Post Acute, we are committed to providing exceptional care while building strong partnerships throughout the healthcare continuum. We're looking for a results-oriented professional who enjoys networking, cultivating relationships, and making a measurable impact on facility growth. If you're passionate about healthcare business development and want an opportunity to contribute to a growing organization, we'd love to hear from you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic.

Employment decisions are based on qualifications, merit, and business needs.

PACS is revolutionizing the delivery and leadership of post-acute healthcare and support services across the country. Originally founded in 2013, the organization now consists of hundreds of independent operating subsidiaries, as well as ancillary and support services. We bring a proven model of mission-driven care that balances access to a national network of support and resources with local decision making. In addition, PACS helps connect exceptional people with premier healthcare careers across the country. We focus on finding innovative and effective team members based on their qualifications, experience, geographic preferences, and personality fit with the existing facility staff and culture.