Business Development & Marketing Liaison

(Victorian Post Acute) Golden Gateidence Opco, LLC; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

Victorian Post Acute is seeking a motivated Business Development & Marketing Liaison to grow census through strong relationships with hospitals, physicians, discharge planners, and community partners. This hands-on role focuses on developing referral sources and driving admissions for skilled nursing and rehabilitation services.

The ideal candidate is a strong communicator, self-motivated, highly organized, and comfortable working in the community to cultivate opportunities and maintain a robust

Qualifications

• Previous experience in healthcare marketing, business development, admissions, or community relations preferred.
• Skilled nursing, post-acute, rehabilitation, hospital, home health, hospice, or senior healthcare experience strongly preferred.
• Established relationships with hospitals, physicians, discharge planners, case managers, or other healthcare referral sources is a strong plus.
• Proven ability to develop relationships and generate new business.
• Excellent communication, presentation, and interpersonal skills.
• Highly organized with strong follow-up skills.
• Self-motivated and comfortable working independently in a field-based role.
• Professional appearance and strong representation of the facility and organization.
• Familiarity with healthcare terminology and the post-acute care referral process.
• Ability to travel locally for business development activities.

Responsibilities

• Develop and maintain strong relationships with hospitals, physicians, medical groups, managed care organizations, home health agencies, assisted living communities, and other healthcare referral sources.
• Build and maintain a consistent referral pipeline to support census growth.
• Meet regularly with hospital discharge planners, case managers, social workers, physicians, and other key referral partners.
• Promote Victorian Post Acute's skilled nursing and rehabilitation services to current and prospective referral sources.
• Conduct regular hospital, physician office, healthcare community, and referral-source visits.
• Identify new business opportunities and develop strategies to increase referrals and admissions.
• Maintain consistent communication with referral partners and follow up on prospective referrals.
• Track referral activity, admissions, market trends, and business development efforts.
• Identify opportunities to strengthen Victorian Post Acute's presence within the local healthcare community.
• Coordinate and participate in facility tours, community events, health fairs, educational events, and other outreach activities.
• Work closely with the Administrator, Admissions, Nursing, Social Services, and Rehabilitation teams to ensure a strong referral and admissions process.
• Monitor competitor activity and local market trends.
• Develop and implement creative marketing strategies to increase facility awareness and census.
• Represent Victorian Post Acute professionally throughout the healthcare community.
• Provide regular updates to leadership regarding referral activity, market opportunities, and progress toward census goals.

Skills

Healthcare marketing

Business development

Community relations

Relationship building

Communication

Organization & follow-up

Self-motivation

Public speaking

Travel locally

Job description

Business Development & Marketing Liaison - Skilled Nursing Victorian Post Acute | Skilled Nursing & Rehabilitation

Compensation: $100K - $150K per year + Performance Bonus

Victorian Post Acute is seeking a motivated, outgoing, and results-driven Business Development & Marketing Liaison to join our team and help grow our census through strong relationships with hospitals, physicians, discharge planners, case managers, managed care organizations, and community partners. This is a hands-on business development position for someone who understands healthcare referrals and is passionate about building relationships and creating new opportunities for a skilled nursing and rehabilitation facility. The ideal candidate is a strong communicator, self-motivated, highly organized, and comfortable spending time in the community developing referral relationships.

What You'll Do

• Develop and maintain strong relationships with hospitals, physicians, medical groups, managed care organizations, home health agencies, assisted living communities, and other healthcare referral sources.
• Build and maintain a consistent referral pipeline to support census growth.
• Meet regularly with hospital discharge planners, case managers, social workers, physicians, and other key referral partners.
• Promote Victorian Post Acute's skilled nursing and rehabilitation services to current and prospective referral sources.
• Conduct regular hospital, physician office, healthcare community, and referral-source visits.
• Identify new business opportunities and develop strategies to increase referrals and admissions.
• Maintain consistent communication with referral partners and follow up on prospective referrals.
• Track referral activity, admissions, market trends, and business development efforts.
• Identify opportunities to strengthen Victorian Post Acute's presence within the local healthcare community.
• Coordinate and participate in facility tours, community events, health fairs, educational events, and other outreach activities.
• Work closely with the Administrator, Admissions, Nursing, Social Services, and Rehabilitation teams to ensure a strong referral and admissions process.
• Monitor competitor activity and local market trends.
• Develop and implement creative marketing strategies to increase facility awareness and census.
• Represent Victorian Post Acute professionally throughout the healthcare community.
• Provide regular updates to leadership regarding referral activity, market opportunities, and progress toward census goals.

What We're Looking For

• Previous experience in healthcare marketing, business development, admissions, or community relations preferred.
• Skilled nursing, post-acute, rehabilitation, hospital, home health, hospice, or senior healthcare experience strongly preferred.
• Established relationships with hospitals, physicians, discharge planners, case managers, or other healthcare referral sources is a strong plus.
• Proven ability to develop relationships and generate new business.
• Excellent communication, presentation, and interpersonal skills.
• Highly organized with strong follow-up skills.
• Self-motivated and comfortable working independently in a field-based role.
• Professional appearance and strong representation of the facility and organization.
• Familiarity with healthcare terminology and the post-acute care referral process.
• Ability to travel locally for business development activities.

What Success Looks Like

• The successful candidate will help Victorian Post Acute increase qualified referrals.
• Build and strengthen hospital and community relationships.
• Increase admissions and census.
• Develop new referral sources.
• Improve referral-source retention and engagement.
• Increase awareness of Victorian Post Acute within the local healthcare community.

Compensation & Opportunities

• $100K-$150K annually, depending on experience.
• Performance-based bonus opportunities available.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

About PACS

PACS is revolutionizing the delivery and leadership of post-acute healthcare and support services across the country. Originally founded in 2013, the organization now consists of hundreds of independent operating subsidiaries, as well as ancillary and support services. We bring a proven model of mission-driven care that balances access to a national network of support and resources with local decision making.

In addition, PACS helps connect exceptional people with premier healthcare careers across the country. We focus on finding innovative and effective team members based on their qualifications, experience, geographic preferences, and personality fit with the existing facility staff and culture.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic.

Employment decisions are based on qualifications, merit, and business needs.