Business Development Manager - Signage

Cogent Analytics

Nashville (TN)

On-site

USD 75,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A trusted provider of design and installation services is seeking a Business Development Manager to grow their sales function in Nashville. The role involves managing client communications, project coordination, and operational processes. Ideal candidates will have substantial inside and outside sales experience, preferably in the signage industry, along with strong organizational and leadership skills. This full-time role offers a salary range of $75,000 to $90,000.

Qualifications

Proven experience in inside and outside sales, preferably in the signage industry.
Strong communication and interpersonal skills.
Ability to manage multiple projects concurrently.

Responsibilities

Manage inbound leads and develop quarterly sales plans.
Conduct outside sales activities including site surveys.
Oversee and prepare accurate estimates and quotes.

Skills

Communication skills

Detail-oriented

Project management

Sales experience

Client-focused

Tools

ERP systems

Job description

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Our client is a trusted provider of design, fabrication, and installation services, specializing in signage for business interiors, vehicle wraps, and custom projects. With a state-of-the-art facility and a skilled team, they deliver high-quality, innovative visual branding solutions—from concept to completion. Their offerings include experiential graphics, architectural signage, custom metal signs, and outdoor business displays, all supported by advanced technology and a commitment to excellence.

We are seeking a dynamic and detail-oriented Business Development Manager to lead and grow our sales function while managing key operational processes. This individual will be responsible for overseeing estimates, client communications, project coordination, and internal team alignment. The ideal candidate will have a strong background in inside and outside sales, preferably within the signage industry, and possess excellent organizational and leadership skills.

Key Responsibilities

Manage inbound leads: nurture, qualify, and quote with input from Design, Fabrication, and Installation teams.
Conduct outside sales activities including site surveys and client prospecting.
Develop and execute quarterly sales plans; adjust strategy based on pipeline health.
Make 100+ contact points weekly through calls, emails, and in-person visits.
Handle estimate follow-ups and convert estimates into orders.
Attend / lead company meetings and daily morning huddles.
Maintain strong client relationships and resolve issues proactively.

Project & Operations Management

Oversee and prepare accurate estimates and quotes.
Review, change, and update orders as needed.
Manage the design process and ensure alignment with client expectations.
Monitor and update the design queue.
Ensure proper storage and documentation of client files.
Review standards and compare them to actuals for continuous improvement.
Handle ACH/COI requests and vendor communications.
Place purchase orders and manage vendor relationships; void or cancel orders when necessary.
Create and follow up on AR invoices.
Generate reports on future invoices and payments received.
Review cost accounting and profit engineering metrics.
Track and report on KPIs related to sales and operations.
Work closely with designers, fabricators, installers, and other subject matter experts.
Ensure clear communication of feedback, assignments, and priorities across teams.
Provide regular updates to both internal teams and clients on project status.

Qualifications

Proven experience in inside and outside sales, preferably in the signage industry.
Strong communication and interpersonal skills.
Highly organized and detail oriented.
Ability to manage multiple projects concurrently.
Client-focused with a can-do attitude.
Experience with ERP systems and cost accounting is a plus.
Creative thinker with a proactive approach to business development.
Lead and grow the sales department into a larger division.
Work in a collaborative environment with cross-functional teams.
Influence company strategy through pipeline management and performance metrics.

Seniority level