Business Development Manager

American Family Care Ken Caryl; Littleton (CO); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

401(k) matching

Dental insurance

Great small business work environment

Flexible scheduling

Job summary

American Family Care Ken Caryl is seeking an experienced Senior Business Development & Marketing Manager to drive growth across three Denver-area urgent care centers. You will identify opportunities, secure employer accounts, and build strategic partnerships to increase patient volume and revenue.

This is a hands-on, performance-driven role requiring closing deals, executing local marketing campaigns, and delivering measurable results.

Qualifications

• Bachelor’s degree or relevant education required.
• Proven success in sales and marketing strategy.
• Ability to conduct in-person sales appointments and cold/warm calling.
• Strong organizational and communication skills.
• Finalists must present a 90-day growth plan for Denver locations.

Responsibilities

• Identify and secure new employer accounts for occupational medicine services.
• Develop relationships with HR directors and corporate decision-makers.
• Promote workers' compensation and pre-employment services.
• Negotiate employer service agreements within guidelines.
• Grow revenue from existing accounts.
• Increase general urgent care visits across three locations.
• Coordinate local advertising and digital marketing campaigns.
• Track performance and report weekly results.
• Lead strategic growth for all Denver-area locations.

Skills

Sales strategy

Marketing strategy

Face-to-face selling

Organizational skills

Independent worker

Education

Bachelor’s degree

Relevant education

Job description

Benefits:

• Health insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Dental insurance

Benefits/Perks

• Great small business work environment
• Flexible scheduling
• Paid time off, health insurance, dental insurance, retirement benefit, and more!

Company Overview

American Family Care (AFC) is one of the largest primary and urgent care companies in the U.S. providing services seven days a week on a walk-in basis. Our state-of-the-art centers focus on the episodic treatment of acute illnesses and injuries, workers' compensation, and occupational medicine. Each location is equipped with an onsite lab and in-house x-ray capability.

AFC is the parent company of AFC Franchising, LLC (AFCF). This position works directly with a franchised business location. The specific job duties and benefits can vary between franchises.

Job Summary

AFC Urgent Care is seeking an experienced, highly motivated, and results-driven Senior Business Development & Marketing Manager to lead business growth across our three urgent care centers. We are looking for a proven business development professional who can independently identify opportunities, secure new employer accounts, develop strategic partnerships, increase patient volume, and generate measurable revenue.

This is a hands-on, performance-driven position. We are not looking for someone who only manages social media, attends networking events, or distributes promotional materials. We need a strong business developer who can execute strategies, close deals, and deliver measurable results.

Responsibilities

1. Occupational Medicine & Corporate Business Development

• Identify and secure new employer accounts for occupational medicine services.
• Develop relationships with HR directors, safety managers, business owners, and corporate decision-makers.
• Promote workers' compensation treatment, DOT physicals, drug testing, pre-employment physicals, and other employer healthcare services.
• Negotiate and secure employer service agreements within approved guidelines.
• Build relationships with construction companies, transportation businesses, staffing agencies, municipalities, manufacturing companies, and school districts.
• Grow revenue from existing employer accounts.
• Reactivate dormant corporate accounts.

2. General Urgent Care Patient Growth & Marketing

• Develop and execute strategies to increase general urgent care visits at all three locations.
• Build relationships with schools, colleges, athletic organizations, local businesses, community organizations, and other appropriate referral partners.
• Coordinate targeted local advertising, digital marketing, community outreach, and promotional campaigns.
• Work with approved marketing vendors to improve Google Business Profile visibility, online presence, and local search performance.
• Identify opportunities to promote urgent care services, physicals, vaccinations, and other available services.
• Monitor marketing performance and measure patient acquisition.
• Develop location-specific strategies based on patient volume, competition, and community demographics.
• Evaluate the return on investment of marketing activities.

3. Sales Management & Accountability

• Maintain a company-approved CRM system documenting all business development activities.
• Track prospecting calls, emails, business visits, meetings, proposals, signed agreements, and follow-ups.
• Maintain an accurate sales pipeline with projected revenue and expected closing dates.
• Provide weekly written performance reports.
• Track new employer accounts, activated accounts, patient visits, and attributable revenue.
• Maintain a marketing calendar with budgets, campaign results, and measurable outcomes.
• Present monthly performance reports for each AFC location.
• Demonstrate measurable progress toward established monthly and quarterly goals.

4. Strategic Leadership

• Develop and execute a comprehensive business growth strategy for all three locations.
• Identify opportunities to expand market share.
• Analyze competitors and market trends.
• Manage approved marketing budgets responsibly.
• Coordinate with clinic managers and ownership to ensure successful implementation of new business relationships.
• Recommend strategies to improve patient volume, employer utilization, and overall revenue.
• Other duties and responsibilities as assigned.

Qualifications

• Bachelor’s degree or relevant education
• Successful experience developing, implementing, and achieving results with sales and marketing strategies
• Ability to conduct face to face sales appointments, cold and warm calling, including but not limited to direct-to-consumer, business, and physicians
• Strong organization and communication skills
• Possess the skills to be independent, motivated, and results-driven in establishing new business, following through with communication with all accounts, and being held accountable for the growth of business
• Finalists will be required to present a proposed 90-day growth strategy for AFC Urgent Care's three Denver-area locations.