Business Development Representative

letsroofusa; Illinois; On-site; USD 60,000 - 80,000; Full time

Job summary

LetsRoofUSA is seeking a Business Development Representative to drive outbound prospecting, qualify opportunities, and hand off high-quality leads to the Business Development Managers. You will identify target accounts, engage decision-makers, and maintain a steady pipeline.

Remote/hybrid work is available with up to 50% travel. This full-time role requires 40+ hours weekly, with a focus on data accuracy in CRM, collaboration with marketing, and ongoing planning to optimize lead generation and

Qualifications

• 3+ years in sales, business development, or related role (B2B).
• Excellent communication and interpersonal skills.
• Proactive and results-driven with a customer-focused mindset.
• Familiarity with CRM software (Salesforce, HubSpot, NetSuite) and sales prospecting tools.
• Ability to understand and articulate complex products/services to a B2B audience.
• Strong organizational skills and attention to detail.
• Experience in a target industry (tech, SaaS, manufacturing).
• Knowledge of lead generation best practices and tools.
• Experience in ABM and sales strategies.
• Proficiency with LinkedIn Sales Navigator and other prospecting tools.

Responsibilities

• Identify and research target accounts, industries, and decision-makers.
• Generate new leads through strategic outreach and networking efforts.
• Maintain a consistent daily/weekly cadence of prospecting activities.
• Engage prospects to assess business needs, timeline, budget, and authority.
• Apply qualification frameworks (e.g., BANT, MEDDIC) and pass qualified leads to BDMs.
• Schedule discovery calls and meetings for Business Development Managers.
• Log all activities in CRM and keep records clean and up-to-date.
• Collaborate with marketing on campaigns, messaging, and lead follow-up.
• Participate in pipeline reviews and weekly planning sessions.
• Track metrics: qualified leads, meetings, conversions, activity touches.

Skills

Strong communication

Outbound prospecting

CRM proficiency

B2B sales

ABM

LinkedIn Sales Navigator

Tools

Salesforce

HubSpot

NetSuite

Job description

Our Business Development Representative (BDR) is responsible for generating new, qualified sales opportunities by identifying, engaging, and qualifying prospective clients. This role serves as the front line of the sales organization, focusing on outbound prospecting and inbound lead follow-up, with the goal of delivering high‑quality opportunities to Business Development Managers (BDMs). The BDR plays a critical role in building pipeline, driving revenue growth, and ensuring a consistent flow of qualified opportunities.

• Identify and research target accounts, industries, and decision‑makers
• Generate new leads through strategic outreach and networking efforts
• Maintain a consistent daily/weekly cadence of prospecting activities

Lead Qualification

• Engage prospects to assess:
  • Business needs
  • Timeline
  • Budget alignment
  • Decision‑making authority
• Apply defined qualification frameworks (e.g., BANT, MEDDIC)
• Prioritize high‑value opportunities (aligns with 80/20 focus noted in your internal discussion)
• Ensure all leads passed to BDMs meet qualification standards
• Schedule discovery calls and meetings for Business Development Managers
• Clearly communicate prospect context, needs, and next steps
• Support pipeline growth by maintaining a steady flow of qualified opportunities

CRM & Data Management

• Accurately log all activities (calls, emails, meetings) in CRM
• Maintain clean and up‑to‑date prospect and account records
• Track lead progression and status changes
• Use CRM tools and automation to improve efficiency
• Partner closely with Business Development Managers to align on:
  • Target accounts
  • Ideal customer profiles (ICP)
• Collaborate with marketing on campaigns, messaging, and lead follow‑up
• Participate in pipeline reviews and weekly planning sessions
• Number of qualified leads generated
• Meetings scheduled for BDMs
• Conversion rate from initial contact to qualified opportunity
• Activity metrics (calls, emails, outreach touches)

Preferred Qualifications

• 3+ years of experience in sales, business development, or a related role, preferably in a B2B environment.
• Strong communication and interpersonal skills, with the ability to build relationships and engage with prospects.
• Proactive and self‑motivated with a results‑driven mindset.
• Familiarity with CRM software (e.g., Salesforce, HubSpot, NetSuite) and sales prospecting tools.
• Ability to understand and articulate complex products or services to a B2B audience.
• Strong organizational skills and attention to detail.
• Experience in a specific industry related to the company’s target market (e.g., tech, SaaS, manufacturing).
• Knowledge of lead generation best practices and tools.
• Experience in account‑based marketing (ABM) and sales strategies.
• Proficiency in using LinkedIn Sales Navigator and other prospecting tools.

Position Type

This is a full‑time position with a typical workweek of 40 or more hours, with additional hours as needed to support business operations. Employees may be eligible for a hybrid or remote work arrangement, based on their proven track record and location eligibility. This role requires up to 50% travel.

Salary Range

The expected salary range offered for this position is $60,000 – 80,000 annually. Actual pay will be adjusted based on various factors including but not limited to experience, role‑related knowledge and skills, relevant education or training, geographic location, and other job‑related factors as permitted by law. Depending on the position offered, the compensation package may also include incentive compensation opportunities in the form of a discretionary bonus or commissions.