BUSINESS DEVELOPMENT MANAGER

MSL Global Limited; Alton (IL); Hybrid; USD 70,000 - 90,000; Full time

Job summary

MSL Global Limited is seeking a Business Development Manager (New Business) focused on driving outbound sales and securing opportunities for brand activations. This new role is ideal for someone who excels at generating leads and building client relationships in a field-based capacity, requiring travel to client meetings and events.

The ideal candidate will have a strong B2B sales background, experience in lead generation, and be comfortable presenting credentials to prospective clients. Working at MSL offers a collaborative environment where your contributions will significantly impact our growth.

Qualifications

• Proven ability in B2B sales with a hunter mentality.
• Experience in generating leads independently without inbound support.
• Strong research skills for identifying decision-makers.

Responsibilities

• Lead outbound prospecting to generate new business.
• Deliver credentials presentations to potential clients.
• Maintain a structured CRM pipeline with accurate tracking.

Skills

B2B hunter-style sales

Lead generation

Research skills

CRM proficiency

Presentation skills

Tools

PowerPoint

Keynote

Job description

Full-time, permanent, UK field‑based with regular travel

About the role

At MSL Global, we deliver exceptional experiential brand activations for some of the world’s most recognisable brands. As part of our continued growth, we’re recruiting for a Business Development Manager (New Business) - a newly created role focused on driving outbound sales activity and opening new opportunities for the agency.

The Business Development Manager will take full ownership of our outbound new business function, proactively identifying and engaging high-value corporate brands and agencies. You’ll lead initial outreach, deliver credentials presentations, secure discovery meetings, and hand over confirmed opportunities to our Client Services and delivery teams.

This is a pure hunter role, suited to someone who thrives on generating their own leads, breaking into cold accounts, and building early‑stage client relationships. The role is field‑based, with regular travel to client meetings and industry events, and visits to our Alton headquarters as and when required.

Key responsibilities:

• Lead outbound prospecting across phone, email, LinkedIn, and networking.
• Generate new business appointments through proactive multi‑channel outreach.
• Research and map key decision‑makers within target sectors.
• Deliver credentials presentations to prospective corporate brands and agencies.
• Lead discovery meetings and capture accurate client requirements, responding to RFPs and pitches.
• Brief internal teams and hand over opportunities once secured.
• Maintain a structured CRM pipeline with accurate tracking and forecasting.
• Report on outbound activity and pipeline progression.
• Collaborate cross‑functionally with Client Services, Creative, and Finance.

What are we looking for:

• Proven experience in a dedicated B2B hunter‑style sales role.
• Demonstrable ability to generate your own appointments without inbound support.
• Strong experience researching markets and identifying decision‑makers.
• Confident delivering credentials presentations and early‑stage sales conversations.
• Advanced skills in PowerPoint/Keynote and proposal deck creation.
• Commercially astute, with the ability to take accurate client briefs.
• Highly proficient with CRM systems and sales enablement tools.
• Resilient, proactive, and motivated by outbound activity.
• Experience in experiential marketing, live events, brand activations, or creative agencies.
• Existing network of corporate marketing or agency contacts.
• Experience establishing a new outbound sales function.

Requirements:

• This is a field‑based role requiring regular travel to client meetings, events, and networking opportunities. A full driving licence is essential.
• Visits to our Alton headquarters will take place as and when required for collaboration and team alignment.
• A strong interest in the events and experiential marketing industry - and ideally the automotive sector - is beneficial.

Why MSL?

This is a newly created role offering the opportunity to shape and lead our outbound new business activity. You’ll work closely with our Managing Director, play a key role in our commercial growth, and help secure high‑profile opportunities with major global brands. You’ll join a collaborative, fast‑paced environment where your impact will be highly visible and valued.