Business Development Lead: Market Expansion & Lead Gen

Alpha Technologies; Stow (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

Alpha Technologies in Hudson, OH is seeking a proactive business development professional to generate a steady pipeline of qualified prospects in new and adjacent markets. You will coordinate with the Americas sales team on handoffs and follow-ups and lead seminars, conferences, and trade events to raise awareness of the Alpha brand.

Responsibilities include building segmented target accounts, conducting primary and secondary market research, and developing go-to-market plans with clear success

Qualifications

• Bachelor's degree in business, marketing, engineering, or related field.
• 3–5 years in a business development, sales, or lead-generation role in B2B or industrial markets preferred.
• Demonstrated success building pipeline from scratch and converting leads to opportunities.
• Strong presentation and public speaking skills for conferences, webinars, and trade shows.
• Ability to learn and articulate a technical value proposition with marketing and product support.

Responsibilities

• Generate a consistent pipeline of qualified prospects in new and adjacent markets, coordinating with the America's sales team on handoff and follow-up.
• Coordinate and lead seminars, conferences, and trade events within assigned regions to raise awareness of the Alpha brand and generate prospect interest.
• Build segmented target accounts and contact lists for new markets, converting them into marketing qualified leads for the Alpha global sales team.
• Conduct primary and secondary market research to identify and prioritize new market segments with strong growth potential.
• Develop and execute go-to-market plans for new market segments, including target profiles, outreach strategy, and success metrics.
• Collaborate with the marketing team on campaign plans and content that support lead generation and prospect nurturing in target segments.
• Represent Alpha at industry conferences, webinars, and trade seminars, delivering presentations that position Alpha's value proposition to key customers.
• Track and report on prospecting activity and pipeline metrics, refining tactics based on results.
• Maintain and manage target accounts and contacts in CRM and prospecting tools.
• Share market insights and trends gathered through prospecting and research with marketing and product teams to inform positioning and roadmap decisions.

Skills

Prospecting

Lead generation

Public speaking

Market research

Cross-functional collaboration

Campaign coordination

Education

Bachelor's degree

Tools

CRM (Salesforce / HubSpot)

Excel / analytics

Job description

Alpha Technologies in Hudson, OH is seeking a proactive business development professional to generate a steady pipeline of qualified prospects in new and adjacent markets. You will coordinate with the Americas sales team on handoffs and follow-ups and lead seminars, conferences, and trade events to raise awareness of the Alpha brand.

Responsibilities include building segmented target accounts, conducting primary and secondary market research, and developing go-to-market plans with clear success