Business Development Coordinator

SFERRA Fine Linens; Edison (NJ); Hybrid; USD 75,000 - 85,000; Full time

Job summary

SFERRA Fine Linens is seeking a Business Development Coordinator to drive sales growth for our Premium Mattress Portfolio across department store and specialty retailers. This role blends strategic business development, account management, and relationship building to expand market share and elevate brand presence.

You will manage key accounts, deliver product training, leverage CRM tools, and collaborate with marketing and operations to execute promotions and launches.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 3+ years in mattress, bedding, or related consumer products sales.
• Strong network in mattress/bedding industry preferred.
• Willingness to travel 40-60%.

Responsibilities

• Drive sales growth and revenue for mattress division across territories.
• Develop strategies to expand brand in department stores and retailers.
• Build and grow relationships with existing accounts and new business.
• Provide product training and sales support to retail teams.
• Monitor market trends and competitive activity.
• Use CRM and reporting tools to forecast sales and pipelines.

Skills

Account management

CRM experience

Sales forecasting

Negotiation

Cross-functional collaboration

Education

Bachelor’s degree in Business or related field

Tools

CRM systems

Market research tools

Job description

About Us:

SFERRA Fine Linens is a heritage luxury brand established in 1891. SFERRA combines innovative technology with a long-standing commitment to artistry and craftsmanship, setting high standards for contemporary luxury textiles. For more than 125 years, SFERRA has been woven into the fabric of everyday living, crafting exceptional luxury linens that enhance customers’ homes around the world. Today, SFERRA products are available through SFERRA.com and a curated network of premier retailers globally.

What You Will Do:

The Business Development Coordinator is responsible for driving sales growth and expanding market share for our Premium Mattress Portfolio across department store and specialty retail channels. This role combines strategic business development, account management, and industry relationship building to increase brand visibility, strengthen existing partnerships, and identify new opportunities for growth. The ideal candidate will possess deep knowledge of the mattress industry, a proven track record of sales success, and the ability to influence key stakeholders through product expertise and consultative selling.

Key Responsibilities:

• Drive sales growth and revenue performance for the mattress division across assigned territories and retail channels.
• Develop and execute business development strategies to expand the brand's presence within department stores, specialty retailers, independent bedding retailers, and related industry partners.
• Build, maintain, and grow strong relationships with existing accounts while identifying and securing new business opportunities.
• Serve as the primary point of contact for key retail partners, ensuring exceptional service, account performance, and customer satisfaction.
• Leverage industry relationships and networking opportunities to increase market penetration and strengthen the brand's retail footprint.
• Conduct regular account visits to review sales performance, identify growth opportunities, and implement action plans to maximize results.
• Deliver product training and sales support to retail associates and account teams, ensuring strong product knowledge and effective selling practices.
• Act as a subject matter expert on mattress construction, sleep technology, comfort features, and competitive market trends.
• Monitor market activity, competitive positioning, and consumer trends to identify opportunities for growth and differentiation.
• Utilize CRM and sales reporting tools to manage pipelines, track account performance, forecast sales, and achieve established revenue goals.
• Collaborate with marketing, operations, and customer service teams to support successful product launches, promotions, and account initiatives.

What We Are Looking For:

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent relevant experience in sales or business development.
• 3+ years of experience in mattress, bedding, furniture, home furnishings, or related consumer products sales.
• Strong network within the mattress, bedding, or sleep products industry preferred.
• Experience with Market Research to assess opportunities, competitor activity, and customer segments.
• Ability to work collaboratively with cross-functional teams and manage multiple priorities in a fast-paced environment.
• Excellent Communication abilities, including clear written and verbal skills for internal collaboration and external outreach.
• Strong analytical and organizational capabilities with experience using CRM systems and sales reporting tools.
• Demonstrated success managing department store and specialty retail accounts while developing new business opportunities.
• Proven ability to drive revenue growth, negotiate effectively, and manage strategic account relationships.
• Willingness to travel extensively to support accounts, conduct training, and pursue new business opportunities.
• Travel: Approximately 40-60% travel required.

Core Competencies:

• Entrepreneurial Spirit
• Interest in luxury goods, home textiles, or retail environments
• Relationship Builder

Schedule:

• Full-time position
• 37.5 hours per week
• Location: Edison, NJ (Hybrid) Remote work arrangements may be available based on business needs and candidate qualifications.

Salary Range:

$75,000 - $85,000 annually, plus eligibility for a performance-based bonus. Final compensation will be determined based on a variety of factors, including geographic location, relevant experience, skills, qualifications, and overall alignment with the requirements of the role.