Business Development - Commercial Accounts

Cogent Talent Solutions; Winston-Salem (NC); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Mileage allowance

Company vehicle

Paid training

Job summary

Cogent Talent Solutions is seeking an energetic outside sales professional to focus on commercial water delivery and filtration solutions in the Winston-Salem area. You will prospect, present, and close new accounts while building strong relationships with facility managers and business owners.

The role emphasizes cold calling, in-person visits, and CRM-driven pipeline management, with a focus on achieving sales goals and expanding service coverage.

Qualifications

• Experience in outside B2B sales or willingness to train the right candidate.
• Strong communication and relationship-building skills.
• Ability to manage multiple prospects and follow-ups.

Responsibilities

• Develop new commercial accounts through cold calling, visits, and referrals.
• Present products and collect quotes for water delivery and filtration solutions.
• Maintain and grow relationships with commercial customers through regular check-ins.
• Coordinate with delivery/service teams to ensure customer satisfaction.
• Expand account value with cross-sell opportunities and new locations.

Skills

Cold calling

Relationship building

Prospecting

Communication

CRM usage

Tools

CRM software

Job description

Key Responsibilities

New Business Development

• Prospect for new commercial customers through cold calling, in-person visits, networking, referrals, and other creative methods.
• Identify businesses that could benefit from spring water delivery, bottled water, water coolers, and filtration systems.
• Develop relationships with business owners, office managers, facility managers, property managers, and other key decision makers.
• Schedule and conduct sales presentations and product demonstrations.
• Prepare quotes and proposals based on customer needs.
• Follow up consistently with prospects and move qualified leads through the sales process.
• Meet or exceed established sales and new account goals.

Commercial Account Management

• Build and maintain strong, long-term relationships with commercial customers.
• Regularly check in with accounts to ensure customer satisfaction and identify additional needs.
• Look for opportunities to increase account value through additional products, services, locations, or filtration solutions.
• Work closely with the delivery and service team to ensure customers receive excellent service.
• Address customer concerns professionally and work with management to resolve issues quickly.

Territory & Community Development

• Develop a strong understanding of the local commercial market and identify high-potential businesses and industries.
• Maintain an organized pipeline of prospects and follow-ups.
• Participate in local networking events, business organizations, and community activities when appropriate.
• Develop referral relationships with businesses and other professionals.
• Maintain accurate customer and sales information in the company's CRM or sales tracking system.

Ideal Customer Base

The primary focus will be commercial accounts, including businesses such as:

• Offices and professional buildings
• Medical and dental offices
• Manufacturing and industrial facilities
• Warehouses and distribution centers
• Restaurants and hospitality businessesGyms and fitness facilities
• Schools and childcare facilities
• Property management companies
• Auto dealerships and service centers
• Construction companies and job sites
• Retail businesses
• Multi-location businesses
• Other organizations with ongoing water delivery or filtration needs

What We're Looking For

The successful candidate will be:

• Highly motivated and comfortable working independently.
• Outgoing, personable, and confident meeting new people.
• A strong communicator and relationship builder.
• Comfortable making cold calls and walking into businesses to introduce themselves.
• Persistent without being overly aggressive.
• Organized and capable of managing multiple prospects and follow-ups.
• Customer-focused with a strong desire to provide excellent service.
• Comfortable discussing products, pricing, and solutions with business owners and decision makers.
• Self-motivated and accountable for achieving sales goals.
• Professional and dependable.
• Comfortable driving throughout the local service area.

Previous outside sales or B2B sales experience is preferred, but we are willing to train the right person who has the personality, work ethic, and drive to succeed.

Compensation

• Competitive base salary and/or commission structure
• Performance-based sales incentives
• Opportunities for additional commissions on recurring commercial accounts
• Mileage or company vehicle allowance, depending on company policy
• Paid training and product education