Business Development Center (BDC) Agent - San Diego Harley Davidson

Sonic Automotive, Inc.; San Diego (CA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) with Company Match

Paid Time Off

Holidays

Employee Pricing on Vehicles, Parts &

Service

Travel Discounts on Hotels, Flights &

Rentals

Free & Discounted Gym Memberships

Career Growth within a Fortune 500

Company

Job summary

Sonic Powersports at the San Diego Harley-Davidson location seeks a proactive BDC Agent to drive the dealership’s Business Development Center operations. You will manage inbound and outbound communications, lead management, appointment setting, and retention initiatives to maximize showroom traffic and sales opportunities.

The ideal candidate is highly organized, performance-driven, customer-focused, and passionate about motorcycles and the Harley-Davidson lifestyle, with 3+ years in automotive

Qualifications

• 3+ years of automotive or powersports BDC, sales, or customer service experience preferred.
• Strong leadership and teamwork abilities.
• Excellent communication and interpersonal skills.
• Experience using CRM systems and dealership software.

Responsibilities

• Lead the dealership’s Business Development Center operations, including inbound/outbound communications, lead management, appointment setting, and retention initiatives.
• Monitor performance metrics and coach team members to improve lead follow-up and show rates.
• Oversee all internet, phone, text, social media, and walk-in lead follow-up; maintain accurate customer records.
• Develop and implement lead conversion strategies to drive showroom traffic and sales.
• Prepare reports for dealership leadership and recommend operational improvements.

Job description

Business Development Center (BDC) Agent - San Diego Harley Davidson in San Diego, CA at Sonic Powersports

Job Type: Other

Experience: Associate

About

San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

Job Description

The BDC Agent is responsible for leading the dealership’s Business Development Center operations, including inbound and outbound customer communications, lead management, appointment setting, and customer retention initiatives. This role ensures exceptional customer experience while maximizing showroom traffic and sales opportunities for the dealership.

The ideal candidate is highly organized, performance-driven, customer-focused, and passionate about motorcycles and the Harley-Davidson lifestyle.

Key Responsibilities

• Establish daily, weekly, and monthly performance goals
• Monitor employee productivity, call quality, and appointment performance
• Conduct regular coaching sessions and performance evaluations
• Oversee all internet, phone, text, social media, and walk-in lead follow-up
• Ensure all leads are responded to promptly and professionally
• Manage CRM processes and maintain accurate customer records
• Develop and improve lead conversion strategies
• Track appointment show rates and sales conversion metrics

Customer Experience

• Deliver exceptional customer service aligned with dealership and brand standards
• Ensure timely communication with prospective and existing customers
• Resolve customer concerns professionally and efficiently
• Support customer retention and reactivation campaigns
• Assist with promotional campaigns, dealership events, and community outreach
• Help drive revenue growth through effective customer engagement

Reporting & Performance Tracking

• Analyze KPIs including:
  • Lead response time
  • Appointment set rate
  • Appointment show rate
  • Sales conversion
  • Customer satisfaction scores
• Prepare reports for dealership leadership
• Recommend operational improvements based on performance data
• 3+ years of automotive or powersports BDC, sales, or customer service experience preferred
• Strong leadership and team-building skills
• Excellent communication and interpersonal abilities
• Experience using CRM systems and dealership software
• Ability to multitask in a fast-paced environment
• Strong organizational and analytical skills
• Passion for motorcycles and customer engagement preferred
• Competitive base salary plus performance bonuses
• Health, dental, and vision insurance
• Paid time off and holidays
• Fun, fast-paced dealership environment

This position operates in a professional dealership environment and may require evenings, weekends, and event participation based on dealership business needs.

Sample KPIs

• 90%+ lead response within 15 minutes
• 65%+ appointment set rate
• 55%+ appointment show rate
• Increased customer retention and repeat business
• Monthly sales and service traffic growth

Income potential is $50K - $60K annually.

• 401(k) with Company Match
• Paid Time Off, Increases with Tenure
• Closed onThanksgiving & Christmas
• Employee Pricing on Vehicles, Parts & Service
• Free & Discounted Gym Memberships
• Travel Discountson Hotels, Flights & Rentals
• Career Growth within aFortune 500 Company

All yourinformation will be kept confidential according to EEO guidelines.