Business Development Associate

Confluent Health; The Villages (FL); On-site; USD 55,000 - 65,000; Full time

Job summary

Lake Centre for Rehab, part of Confluent Health, is seeking a relationship-driven Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals across The Villages, Leesburg, and Mt Dora.

You will travel within the territory, build durable physician and referral relationships, develop outreach plans, track trends, and support local marketing initiatives to drive clinic growth and improve patient access.

Qualifications

• 1–2 years of experience in physician liaison work, healthcare marketing, medical sales, provider relations, community outreach, or business development.
• Bachelor’s degree or relevant clinical or healthcare experience preferred.
• Experience using Microsoft Office; CRM experience is a plus.
• Familiarity with social media and digital marketing tools is helpful.

Responsibilities

• Build productive relationships with physicians, referral coordinators, case managers, hospital systems, and other healthcare partners.
• Develop and execute a territory outreach plan focused on increasing awareness and patient referrals.
• Identify new referral opportunities and strengthen relationships with existing provider offices.
• Coordinate opportunities for physical therapists, occupational and speech therapists and clinic leaders to connect with referral sources.
• Track outreach activity, referral trends, and market opportunities to determine what is working and where additional focus is needed.
• Support community events, partnerships, sponsorships, and local marketing initiatives.
• Help clinic leaders create action plans for locations needing additional referral growth.

Skills

Relationship building

Communications

Territory management

Data analysis

HIPAA compliance

Education

Bachelor’s degree or relevant healthcare experience

Tools

Microsoft Office

CRM software

Social media & digital marketing tools

Job description

Overview

Lake Centre for Rehab, part of the Confluent Health family, is seeking a relationship-driven Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals for all of our clinics.

Territory & Travel

The Liaison will build and maintain relationships with physician offices and referral partners throughout the The Villages, Leesburg, and Mt Dora service areas. Travel needs will vary based on the assigned territory and outreach routing schedule, which will determine when and where travel is needed. Mileage reimbursement is provided.

How LCR PT Supports You

• Competitive salary Employee-centric work culture from the top, down!
• Medical, dental, vision, STD, LTD insurances
• Generous PTO
• 401(k) Employer Matching
• Free Life Insurance
• Parental Perks!
• And more!

Responsibilities

What You’ll Accomplish

Within your first several months, you will:

• Build productive relationships with physicians, referral coordinators, case managers, hospital systems, and other healthcare partners.
• Develop and execute a territory outreach plan focused on increasing awareness and patient referrals.
• Identify new referral opportunities and strengthen relationships with existing provider offices.
• Coordinate opportunities for physical therapists, occupational and speech therapists and clinic leaders to connect with referral sources.
• Track outreach activity, referral trends, and market opportunities to determine what is working and where additional focus is needed.
• Support community events, partnerships, sponsorships, and local marketing initiatives.
• Help clinic leaders create action plans for locations needing additional referral growth.

What Makes Someone Successful

You will be a strong fit if you can:

• Build trust quickly and maintain professional relationships.
• Communicate confidently with physicians, office staff, and community partners.
• Manage a territory and prioritize outreach independently.
• Use data and feedback to adjust your approach.
• Represent Lake Centre for Rehab with professionalism and enthusiasm.

Qualifications

Preferred Experience

• 1–2 years of experience in physician liaison work, healthcare marketing, medical sales, provider relations, community outreach, or business development.
• Bachelor’s degree or relevant clinical or healthcare experience preferred.
• Experience using Microsoft Office; CRM experience is a plus.
• Familiarity with social media and digital marketing tools is helpful.

Additional Requirements

• Valid driver’s license and reliable transportation.
• Ability to travel throughout the assigned territory.
• Ability to occasionally lift up to 25 pounds.
• Commitment to HIPAA compliance and patient confidentiality.

Why Join LCR?

You will have the opportunity to build meaningful healthcare partnerships, increase access to physical therapy services, and make a measurable impact on the growth of our clinics.

About

• Salary: ~$55,000 + quarterly bonus potential + Mileage Reimbursement
• Travel required to cover referral bases for all of LCR clinics (The Villages, Leesburg, Mt Dora)

Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at [e-mail].