Business Development Advisor

Home Instead; Boxford (MA); On-site; USD 55,000 - 80,000; Full time

Job summary

Home Instead is seeking a Business Development Advisor in Boxford, MA to enhance their in-home care network through strategic sales and relationship management. This field-based, full-time position requires a self-starter who is passionate about improving the lives of aging adults.

The ideal candidate will combine business development with direct client care, maintaining strong relationships with healthcare providers and community partners while driving revenue growth.

Qualifications

• Self-starter with strategic mindset.
• Passion for improving the lives of aging adults.
• Flexible and comfortable with field-based work and travel.

Responsibilities

• Develop targeted sales strategies to increase market share.
• Build relationships with healthcare providers and referral sources.
• Conduct in-home consultations with clients and families.
• Represent Home Instead at community events and health fairs.
• Maintain accurate sales records and track KPIs.

Skills

Consultative sales experience

Relationship-building skills

Interpersonal skills

Tools

CRM software

Job description

Home Instead is hiring a Business Development Advisor for Essex County, MA to grow our in-home care network through strategic sales, relationship-building, and client care support.

About the Role

The Business Development Advisor is a high-impact, field-based position focused on driving revenue growth for Home Instead’s Boxford and Peabody franchises. The role blends consultative sales, market analysis, and client care to expand the client base and strengthen partnerships.

Key Responsibilities

• Sales Strategy & Market Analysis: Develop and execute targeted sales strategies to increase market share and client acquisition. Analyze trends, competition, and industry developments to identify growth opportunities.
• Relationship Management: Build and maintain strong relationships with healthcare providers, community partners, and referral sources such as hospitals, home health agencies, assisted living facilities, and physicians.
• Client Care & Consultations: Conduct in-home consultations with potential clients and their families, facilitate introductions between clients and Care Pros, and perform quality assurance visits to ensure high care standards.
• Sales Execution: Execute targeted sales strategies, conduct in-person meetings, and support new care starts when needed.
• Community Outreach: Represent Home Instead at industry events, health fairs, and community meetings; develop local marketing campaigns to increase brand visibility.
• Performance Tracking: Maintain accurate sales records in CRM software, track KPIs, and report on sales goals.

Ideal Candidate Profile

• Self-starter with consultative sales experience and a strategic mindset.
• Team player with strong relationship-building and interpersonal skills.
• Passion for improving the lives of aging adults.
• Flexible and comfortable with field-based work, travel, and community engagement.

Work Environment

• Location: On-site in our Boxford, MA office with travel throughout Essex County, MA.
• Work Type: Full-time, field-based role with frequent travel throughout the territory.
• Focus: Combine business development with direct client care to ensure both growth and quality service.

If you’re interested, you can apply by submitting your cover letter, resume and salary requirements.