Robotics & AMRs MarCom Lead - Global Campaigns

Macnica, Inc.; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Macnica Americas, Inc. is seeking a driven Vertical MarCom Lead for Robotics & AMRs to own marketing communications across MAI (Americas) and MAE (Europe).

You will develop integrated campaigns, produce technical content, and collaborate with demand generation, sales, and technical teams to position Macnica's robotics solutions with key buyers. You will manage content across blogs, case studies, webinars, and assets, and work with suppliers like Sony and others to co-create materials.

Qualifications

• Demonstrated experience marketing to engineering or technical audiences — robotics, automation, machine vision, or adjacent fields strongly preferred.
• Strong writing and content development skills across long-form (whitepapers, case studies) and short-form (social, email, web) formats.
• Experience managing external agencies, freelancers, or content partners.
• Proficiency with marketing automation platforms (Marketo preferred) and CRM systems.
• Ability to work cross-functionally across Sales, FAE, and regional marketing teams in a fast-paced environment.
• Willingness to travel to domestic trade shows and occasionally to European partner events (estimated 15–20% travel).

Responsibilities

• Develop and own the annual vertical marketing plan for Robotics & AMRs, aligned to MAI and MAE pipeline targets and campaign calendars
• Create and manage a continuous content program including technical blogs, application notes, case studies, webinar presentations, and social posts tailored to robotics buyers
• Brief and manage external agencies and content partners on vertical-specific deliverables; review and approve all robotics-related assets
• Partner with the Demand Generation & Automation team to develop campaign briefs, target audience definitions, and messaging frameworks that feed into Market nurture tracks
• Support trade show and event marketing for robotics-relevant events (e.g. Automate, Vision Stuttgart); develop booth themes, demo narratives, and promotional materials
• Collaborate with supplier partners to develop co-branded content and joint go-to-market materials
• Maintain and evolve robotics vertical landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead
• Support ABM campaigns targeting high-value robotics accounts in coordination with Sales leads across North America and Europe
• Track vertical content performance and contribute monthly insights to the marketing team's reporting cadence
• Serve as subject matter marketing expert for the robotics vertical — attend supplier briefings, FAE sessions, and industry events to maintain a high level of technical fluency
• Serve as subject matter marketing expert for the vertical: attend supplier briefings, FAE sessions, standards body updates, and industry events to maintain a high level of technical fluency

Skills

Marketing to eng/technical audiences

Strong writing & content development

Managing external agencies/partners

Marketing automation (Marketo)

CRM systems

Cross-functional collaboration

Willingness to travel (domestic/Europe

Education

5+ years B2B marketing experience

Robotics/AMR or embedded tech marketing

Multi-regional (NA & Europe) marketing

Tools

Marketo

CRM tools

Job description

Macnica Americas, Inc. is seeking a driven Vertical MarCom Lead for Robotics & AMRs to own marketing communications across MAI (Americas) and MAE (Europe).

You will develop integrated campaigns, produce technical content, and collaborate with demand generation, sales, and technical teams to position Macnica's robotics solutions with key buyers. You will manage content across blogs, case studies, webinars, and assets, and work with suppliers like Sony and others to co-create materials.