Braze Email Marketing Lead - Campaigns & Personalization

TekValue IT Solutions; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

TekValue IT Solutions is seeking an email marketing specialist with hands-on Braze experience to lead campaign development, automation, and personalized messaging.

The role requires strong HTML/CSS skills, Liquid templating, and the ability to analyze performance data to optimize engagement and conversions. Collaboration with marketing, CRM, and product teams is essential for targeted communications.

Qualifications

• Hands-on experience with Braze email marketing campaigns, campaign development, and Canvas workflow implementation.

Responsibilities

• Collaborate with marketing, product, CRM, and technical teams to design and execute targeted email campaigns.
• Analyze campaign performance metrics and implement data-driven improvements to email marketing effectiveness.
• Develop, customize, and troubleshoot responsive email templates using HTML/CSS and Liquid templating.

Skills

Braze email marketing

HTML & CSS

Liquid templating

Campaign automation

Lifecycle marketing

A/B testing

Data-driven optimization

Cross-team collaboration

Problem solving

Tools

Braze platform

Job description

TekValue IT Solutions is seeking an email marketing specialist with hands-on Braze experience to lead campaign development, automation, and personalized messaging.

The role requires strong HTML/CSS skills, Liquid templating, and the ability to analyze performance data to optimize engagement and conversions. Collaboration with marketing, CRM, and product teams is essential for targeted communications.