Braze Consultant – Email Marketing

TekValue IT Solutions; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

TekValue IT Solutions is seeking an email marketing specialist with hands-on Braze experience to lead campaign development, automation, and personalized messaging.

The role requires strong HTML/CSS skills, Liquid templating, and the ability to analyze performance data to optimize engagement and conversions. Collaboration with marketing, CRM, and product teams is essential for targeted communications.

Qualifications

• Hands-on experience with Braze email marketing campaigns, campaign development, and Canvas workflow implementation.

Responsibilities

• Collaborate with marketing, product, CRM, and technical teams to design and execute targeted email campaigns.
• Analyze campaign performance metrics and implement data-driven improvements to email marketing effectiveness.
• Develop, customize, and troubleshoot responsive email templates using HTML/CSS and Liquid templating.

Skills

Braze email marketing

HTML & CSS

Liquid templating

Campaign automation

Lifecycle marketing

A/B testing

Data-driven optimization

Cross-team collaboration

Problem solving

Tools

Braze platform

Job description

• Hands-on experience with Braze email marketing campaigns, campaign development, and Canvas workflow implementation.
• Strong expertise in Braze platform capabilities, including email campaign setup, automation, customer journeys, and personalized messaging.
• Strong proficiency in HTML and CSS for developing, customizing, and troubleshooting responsive email templates.
• Hands-on experience with Liquid templating for dynamic content, conditional logic, and personalized email experiences.
• Experience with customer segmentation, audience targeting, behavioral triggers, and lifecycle marketing automation.
• Strong understanding of A/B testing, experimentation, and campaign optimization to improve engagement, click-through rates, and conversions.
• Experience with customer data integration, user attributes, event-based triggers, and personalized communication strategies.
• Knowledge of email marketing best practices, deliverability, email rendering, and cross-client compatibility.
• Ability to analyze campaign performance metrics and implement data-driven improvements to email marketing effectiveness.
• Experience collaborating with marketing, product, CRM, and technical teams to design and execute targeted email campaigns.
• Strong problem-solving, communication, and troubleshooting skills