Brand Visual Content Creator: Food, Hospitality & Storytelling

Cracker Barrel; Lebanon (TN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive annual salary

Annual bonus opportunities

Medical, Rx, Dental & Vision benefits

Life Insurance & Disability

Paid vacation & EAP

Tuition reimbursement

Professional development

401k with company match at 90 days

Employee stock purchase program

35% discount on Cracker Barrel food &

Exclusive Biscuit Perks

Job summary

Cracker Barrel seeks a Visual Content Creator to craft photography and video that supports brand priorities across brand building, menu innovation, and retail narratives.

You will develop concepts, shot lists, and adaptable content for multiple channels, collaborating with chefs, stylists, agencies, and production teams to deliver high-impact visuals that reflect Cracker Barrel’s country hospitality and brand standards.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5+ years of professional photography and videography experience.
• Experience creating food, hospitality, retail, lifestyle content.
• Advanced photo retouching, color correction, video editing, motion graphics, and finishing skills.
• Excellent collaboration with agencies, production partners, and internal teams.
• Proficiency with Adobe Creative Cloud and related tools.

Responsibilities

• Create photography and video content to support Cracker Barrel’s brand priorities across channels.
• Develop visual concepts, shot lists, and content approaches aligned with campaigns and business goals.
• Collaborate with Brand Strategy, Marketing, Creative, Culinary, Retail, and external partners to execute content.
• Produce content for paid, owned, earned, social, CRM, PR, e-commerce, and in-store channels.
• Maintain and operate studio gear, asset management, and workflow processes.
• Stay current with trends, AI-enabled tools, and evolving formats to elevate output.

Skills

Brand storytelling

Photography

Videography

Project management

Collaboration

Education

Bachelor’s degree / equivalent experience

Tools

Adobe Creative Cloud

Photoshop

Lightroom

Premiere Pro

After Effects

Capture One

Canon cameras

Job description

Cracker Barrel seeks a Visual Content Creator to craft photography and video that supports brand priorities across brand building, menu innovation, and retail narratives.

You will develop concepts, shot lists, and adaptable content for multiple channels, collaborating with chefs, stylists, agencies, and production teams to deliver high-impact visuals that reflect Cracker Barrel’s country hospitality and brand standards.