Copywriter

Cracker Barrel Old Country Store; Lebanon (TN); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Annual bonus opportunities

Medical benefits on day 1

Dental and vision coverage

Life insurance and disability

Paid vacation/EAP

Tuition reimbursement

Professional development

401k with company match

Employee stock purchase

Food/retail discounts

Exclusive Biscuit Perks

Job summary

Cracker Barrel Old Country Store seeks a creative copywriter to shape our brand voice across marketing channels. You will write and edit marketing copy, collaborate with design and media teams, and ensure consistency with brand guidelines. Some travel may be required to support shoots and campaigns.

The role emphasizes high attention to detail, multi‑project management, and delivering guest‑facing content that drives sales and brand integrity.

Qualifications

• 3–6+ years of copywriting, content development, or brand storytelling experience.
• Proven ability to write marketing copy across multiple channels/formats.
• Experience in restaurant/retail or lifestyle brands preferred.
• Exceptional proofreading, editing, and QA with strong attention to detail.
• Strong understanding of brand voice, tone, and messaging consistency.
• Ability to manage multiple priorities, adapt quickly, and meet deadlines.
• Proficiency in Microsoft Office; familiarity with Teams, PowerPoint, and Outlook.
• Experience using workflow tools such as Workfront.

Responsibilities

• Collaborate with marketing leads and senior management to concept and produce brand materials.
• Represent the Cracker Barrel brand at photo shoots and on-set creative decisions (travel may be required).
• Identify creative changes to improve marketing efficiency and brand impact.
• Provide copywriting guidance to internal and external partners to meet business objectives.
• Review guest-facing copy for brand guidelines and quality standards.
• Coordinate with designers and photographers to plan, design, and produce marketing assets.
• Support internal clients with guest-facing creative requests and approved employee communications.
• Occasionally travel to stay current on business topics and industry trends.

Skills

Copywriting

Brand storytelling

Content development

Marketing copy

Proofreading

Editing

Brand voice

Project management

Tools

Microsoft Office

PowerPoint

Teams

Outlook

Workfront

Job description

They say you are the company you keep – and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here…we’re all in good company.

What You’ll Do – You’ll Make the Moment

• Works with marketing leads/senior management to concept, write, and help produce marketing materials that promote the brand, and drive sales.
• Represents brand at relevant photo shoots and makes client creative decisions on set (may require travel).
• Continuously seeks, recommends, helps plan and implement creative changes that improve marketing efficiencies for the organization.
• Provides creative writing suggestions to colleagues, outside agencies, vendors or designers to bring creative assets up to brand and quality standards Provides guidance and recommendations on creative solutions to help ensure proposed creative will meet business objectives.
• Reviews all copy internally produced that’s guest-facing for adherence to current brand guidelines and quality standards.
• Periodically reviews external agency copy and photography to ensure CB Retail objectives, creative POV, creative guidelines and quality standards are met.
• Works closely with the Director of Creative on ongoing creative projects from concept stage through production of asset.
• Provides creative guidance for projects necessary to the running of the business and its goals.
• Works with designers, photographers and other resources to plan, design and produce marketing elements.
• Works with internal clients to successfully deliver guest-facing creative requests that meet strategic business objectives, brand guidelines and quality standards. Assists in the planning and writing of other approved employee-facing creative requests, on an as‑needed basis.
• Small amount of travel in order to stay relevant on business topics for the betterment of the enterprise (i.e. seminars, conferences, meetings).

Qualifications

• 3–6+ years of experience in copywriting, content development, or brand storytelling (agency or in‑house experience preferred)
• Proven experience writing marketing copy across multiple channels and formats
• Experience within restaurant, hospitality, retail, food, or lifestyle brands strongly preferred
• Exceptional proofreading, editing, and quality assurance skills with a high attention to detail
• Strong understanding of brand voice, tone, and messaging consistency
• Ability to manage multiple priorities, adapt quickly, and meet deadlines in a fast‑moving environment
• Proficiency in Microsoft Office applications, including Teams, PowerPoint, and Outlook
• Experience working within workflow/project management systems such as Workfront preferred

Key Attributes

• Strong command of language, storytelling, and marketing communication principles
• Highly detail‑oriented with a commitment to accuracy and consistency
• Collaborative, proactive, and solutions‑oriented
• Organized and comfortable managing high‑volume creative workflows
• Passionate about building clear, emotionally resonant, and brand‑aligned messaging
• Able to balance strategic thinking with hands‑on execution

Focus on You

We’re all about making sure you’re taken care of too. Here’s what’s in it for you:

• Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
• Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
• Culture of Belonging:Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it’s become even more – somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots – always serving up more than a meal.

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.