Social Content Manager — Brand & Campaigns

Cracker Barrel Old Country Store, Inc.; United States; Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Cracker Barrel is seeking a Social Content Lead to develop and manage end-to-end social content workflows across brand channels. You will collaborate with internal teams and external creators to craft social-first concepts and oversee calendar, briefs, and creative approvals.

The role involves coordinating on-site filming, supporting influencer initiatives, and engaging the community with thoughtful, brand-aligned voice. A 2–4 year track record on social teams is preferred.

Qualifikationen

• 2–4 years of experience creating social content and managing brand channels.
• Experience on a social team for a medium to large size business.

Aufgaben

• Manage end-to-end content workflows and production timelines.
• Provide strategic input into briefs to ensure social-first thinking.
• Oversee the edit rounds for social assets to align with brand standards.
• Oversee the master social content calendar and coordinate timing.
• Support content creation through on-site filming and production coordination.
• Assist in promoting brand partnerships and launches across social channels.
• Lead the social ideation process with internal and external creators.
• Support influencer initiatives and related logistics.
• Actively engage with the community and monitor sentiment.
• Identify organic trends to suggest reactive content opportunities.
• Monitor direct messages and assist with appropriate responses.
• Collaborate with Guest Relations on tone for sensitive scenarios and crisis guidance.

Kenntnisse

Content Strategy

Workflow Management

Social Media

Creative Oversight

Community Engagement

Trend Analysis

Jobbeschreibung

Cracker Barrel is seeking a Social Content Lead to develop and manage end-to-end social content workflows across brand channels. You will collaborate with internal teams and external creators to craft social-first concepts and oversee calendar, briefs, and creative approvals.

The role involves coordinating on-site filming, supporting influencer initiatives, and engaging the community with thoughtful, brand-aligned voice. A 2–4 year track record on social teams is preferred.