Associate Manager, Social Content & Community

Cracker Barrel Old Country Store, Inc.; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Cracker Barrel is seeking a Social Content Lead to develop and manage end-to-end social content workflows across brand channels. You will collaborate with internal teams and external creators to craft social-first concepts and oversee calendar, briefs, and creative approvals.

The role involves coordinating on-site filming, supporting influencer initiatives, and engaging the community with thoughtful, brand-aligned voice. A 2–4 year track record on social teams is preferred.

Qualifications

• 2–4 years of experience creating social content and managing brand channels.
• Experience on a social team for a medium to large size business.

Responsibilities

• Manage end-to-end content workflows and production timelines.
• Provide strategic input into briefs to ensure social-first thinking.
• Oversee the edit rounds for social assets to align with brand standards.
• Oversee the master social content calendar and coordinate timing.
• Support content creation through on-site filming and production coordination.
• Assist in promoting brand partnerships and launches across social channels.
• Lead the social ideation process with internal and external creators.
• Support influencer initiatives and related logistics.
• Actively engage with the community and monitor sentiment.
• Identify organic trends to suggest reactive content opportunities.
• Monitor direct messages and assist with appropriate responses.
• Collaborate with Guest Relations on tone for sensitive scenarios and crisis guidance.

Skills

Content Strategy

Workflow Management

Social Media

Creative Oversight

Community Engagement

Trend Analysis

Job description

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.

What You’ll Do

You'll Make the Moment

• Content Strategy, Management & Execution Workflow & Timeline Management: Manage end-to-end content workflows and production timelines with internal and external creative partners.
• Brief Development: Provide strategic input into agency and creative briefs to ensure social-first thinking is integrated from the outset of every project.
• Creative Oversight: Manage the edit and feedback rounds for all social creative assets, ensuring alignment with strategic objectives and brand standards.
• Calendar Management: Oversee the master social content calendar, coordinating timing and distribution to maximize impact.
• Content Capture: Support content creation through on-site filming, content capture, and production coordination across HQ, store locations, partnerships, creator activations, and events.
• Brand Initiatives: Assist in the strategic promotion of brand partnerships, retail launches, and broader brand-wide initiatives across social channels.
• Ideation Coordination: Lead the social ideation process, serving as the primary point of contact for internal and external creators to source and develop new concepts.
• Influencer Collaboration: Lightly support influencer strategy by co-piloting strategic influencer initiatives and assisting with logistical coordination such as store visits, gifting, and filming coordination.
• Community Management & Engagement Strategic Voice: Actively engage with the community while monitoring sentiment to inform future strategic shifts in brand voice and content direction.
• Trend Analysis: Strategically identify organic conversations and trends to recommend reactive content opportunities that align with business goals.
• DM Moderation: Monitor, organize, and maintain social direct messages, ensuring fun questions, ideas, and shout-outs receive delightful responses.
• Guest Relations Collaboration: Actively collaborate with the Guest Relations team, who manage day-to-day responses, by providing guidance on appropriate tone and messaging for high-sensitivity scenarios and offering strategic direction during large-scale crises.
• Crisis Monitoring: Proactively monitor social channels for potential PR issues or sensitive topics, flagging concerns to the broader crisis team with the necessary discretion and sensitivity required for effective communication management.

2 to 4 years of experience creating social content and managing brand channels. Experience with working on a social team for a medium to large size business. Focus on You

We're all about making sure you're taken care of too.

Here’s what’s in it for you

• Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
• Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
• Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.

Cracker Barrel is an equal opportunity employer. Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.

They say you are the company you keep—And at Cracker Barrel we take that seriously. Bringing together folks who share a sense of pride in their work, and joy in hospitality. While building teams where everyone can see how much their contribution is valued. Because making a difference in someone’s life can feel big—But it’s often the smallest moments that make the deepest impact. We’re all in this together—to make a real difference for our guests, every day. That’s why, at Cracker Barrel, you’re all in good company. Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it’s become even more—somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots—always serving up more than a meal.