Social Content Strategy Lead

Cracker Barrel; Lebanon (TN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k with company match

Employee discounts

Tuition reimbursement

Paid time off

Job summary

Cracker Barrel is seeking a Content Strategy, Management & Execution professional at our Store Support Center in Lebanon, TN. You will manage end-to-end social content workflows, coordinate with creators, and align with brand standards across channels.

You' ll lead ideation, influencer collaboration coordination, and crisis monitoring while partnering with Guest Relations to ensure tone and timely responses. 2–4 years of relevant experience is expected.

Qualifications

• 2–4 years of experience creating social content and managing brand channels.

Responsibilities

• Manage end-to-end content workflows and production timelines.
• Provide strategic input into agency and creative briefs.
• Oversee edit and feedback rounds for social assets to align with brand standards.
• Oversee the master social content calendar and distribution timing.
• Support content creation through on-site filming and production coordination.
• Assist in strategic promotion of brand partnerships and launches.
• Lead the social ideation process with creators to develop new concepts.
• Support influencer initiatives and coordinate store visits and filming.
• Engage with the community and monitor sentiment to guide brand voice.
• Identify organic conversations and trends for reactive content opportunities.
• Monitor direct messages and respond with the right tone.
• Collaborate with Guest Relations for crisis communication guidance.
• Monitor for potential PR issues and flag to the crisis team.

Skills

Content Strategy

Workflow Management

Calendar Management

Content Capture

Influencer Coordination

Crisis Monitoring

Community Management

Trend Analysis

Job description

Cracker Barrel is seeking a Content Strategy, Management & Execution professional at our Store Support Center in Lebanon, TN. You will manage end-to-end social content workflows, coordinate with creators, and align with brand standards across channels.

You' ll lead ideation, influencer collaboration coordination, and crisis monitoring while partnering with Guest Relations to ensure tone and timely responses. 2–4 years of relevant experience is expected.