Brand Strategy Specialist — Insight to Impact

UNAVAILABLE; Southfield (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Doner, an integrated marketing agency, is seeking a strategic thinker to gather intel, support research projects, and translate insights into briefs that influence creative work for iconic brands.

You will leverage tools like Mintel, social listening, and MRI to track trends, guide social campaigns, and monitor competitive data. Requirements include 2+ years in an agency or marketing, fluent English and Spanish, and Detroit metro relocation.

Qualifications

• 2+ years of relevant experience in an advertising agency, marketing strategy, brand, or related environment.
• Strong written and verbal communication skills.
• Fluent in English and Spanish.
• Based in the Detroit Metro area or willing to relocate.

Responsibilities

• Gather relevant intel that will inform and inspire insight generation and creative brief writing.
• Support the execution of research projects (quantitative and qualitative), such as literature searches, landscape analysis, audience insights, target deep dives, moderation and more.
• Analyze research (both primary and secondary) to uncover relevant trends and truths.
• Leverage various market intelligence tools (Mintel, Social Listening, MRI: Simmons, etc.) to stay on top of cultural and consumption shifts and influence creative storytelling.
• Proactively suggest new ways of developing and understanding the brand.
• Provide strategic guidance for social media and communication campaigns and strategies.
• Monitor, track and report on brand and competitive data and observations.

Skills

Attention to detail

Communication skills

Strategic thinking

Curiosity

Bilingual EN/ES

KPI tracking

Self-starter

Persuasiveness

Tools

Mintel

Social Listening

MRI Simmons

Job description

Doner, an integrated marketing agency, is seeking a strategic thinker to gather intel, support research projects, and translate insights into briefs that influence creative work for iconic brands.

You will leverage tools like Mintel, social listening, and MRI to track trends, guide social campaigns, and monitor competitive data. Requirements include 2+ years in an agency or marketing, fluent English and Spanish, and Detroit metro relocation.