Senior Strategist

The Zimmerman Agency, Inc.; Tallahassee (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Zimmerman Agency, Inc. seeks a Senior Strategist who thrives on turning insights into ideas with measurable results. You’ll work hands-on with clients and cross-functional teams, reporting to the President and shaping strategy across advertising, PR, digital, and social disciplines.

You’ll uncover what matters through research, craft strong strategy frameworks, and lead collaborative workshops that drive creative ambition. Your work will guide campaigns from concept to market impact.

Qualifications

• Minimum five years of agency strategy experience.
• Ability to translate research and audience insights into brand strategy.
• Strong storytelling to persuade clients and internal teams.
• Comfort presenting to executives and leading workshops.
• Curiosity about people and collaborative mindset.
• Able to apply AI tools to deepen research while judging outputs.

Responsibilities

• Uncover what matters using quantitative and qualitative research and audience data.
• Develop strategy frameworks, positioning, audience priorities, and briefs for campaigns.
• Lead workshops and strategy sessions to align clients and teams.
• Contribute to creative development by connecting strategies to ideas.
• Coordinate across advertising, PR, digital, and social to reach business goals.
• Support new business pitches with sharp thinking and persuasive storytelling.

Skills

Strategic thinking

Client facing

AI in research

Workshop facilitation

Presentation to clients

Job description

The Zimmerman Agency is looking for a Senior Strategist who wants to be in the middle of that process—asking better questions, uncovering audience motivations, and helping turn insights into ideas that deliver measurable business results.

We’re a hyper-integrated agency bringing advertising, public relations, digital channel marketing, and social media together. You’ll help shape the thinking that connects those disciplines, giving every campaign a clear strategic foundation and room for creative ambition.

This is a hands-on, client-facing role for someone who enjoys doing the work and bringing others into it. You’ll report directly to the President and work closely with creative, account, PR, digital, and social teams.

What you’ll do

• Uncover what matters. Use quantitative and qualitative research, audience data, cultural trends, and emerging AI tools to reveal actionable insights.
• Give ideas a strong foundation. Develop compelling strategy frameworks, positioning, audience priorities, and creative briefs that inspire better work.
• Lead the room. Design and facilitate workshops and collaborative strategy sessions that help clients and internal teams reach clarity and build momentum.
• Contribute to the creative product. Stay involved from the first conversation through campaign development, helping teams sharpen ideas and connect them to audience needs.
• Connect the campaign. Guide strategic thinking across advertising, PR, digital, and social so the work builds toward shared business goals.
• Help win new business. Bring sharp thinking, persuasive storytelling, and confident presentation skills to pitches and growth opportunities.
• Make the work accountable. Define success with clients and teams, then use results to refine the strategy.

What you’ll bring

• At least five years of agency experience, with a track record of translating research and audience understanding into effective brand and campaign strategy.
• You can find the meaningful signal in a mountain of information—and explain it in a way that makes people want to act. You’re comfortable presenting to clients, leading workshops, challenging assumptions constructively, and motivating teams without needing to own every idea.
• You know how to use AI to deepen and accelerate research while applying sound judgment to its outputs. You’re curious about people, generous with collaborators, and invested in the quality of the creative work.
• Most of all, you can show how your thinking made a difference: a sharper brief, a stronger idea, a more effective campaign, or a measurable business result.
• Bring us your thinking. Tell us the challenge, the insight, your contribution, and what happened as a result.
• Help us make the thinking sharper—and the work impossible to ignore.

Find the insight. Shape the idea. Move the business. Great strategy makes people see something differently. It gives creative teams a spark, clients a clear direction, and campaigns a reason to work.