Senior Strategy Lead: Insight-Driven Brand & Campaigns

The Zimmerman Agency, Inc.; Tallahassee (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Zimmerman Agency, Inc. seeks a Senior Strategist who thrives on turning insights into ideas with measurable results. You’ll work hands-on with clients and cross-functional teams, reporting to the President and shaping strategy across advertising, PR, digital, and social disciplines.

You’ll uncover what matters through research, craft strong strategy frameworks, and lead collaborative workshops that drive creative ambition. Your work will guide campaigns from concept to market impact.

Qualifications

• Minimum five years of agency strategy experience.
• Ability to translate research and audience insights into brand strategy.
• Strong storytelling to persuade clients and internal teams.
• Comfort presenting to executives and leading workshops.
• Curiosity about people and collaborative mindset.
• Able to apply AI tools to deepen research while judging outputs.

Responsibilities

• Uncover what matters using quantitative and qualitative research and audience data.
• Develop strategy frameworks, positioning, audience priorities, and briefs for campaigns.
• Lead workshops and strategy sessions to align clients and teams.
• Contribute to creative development by connecting strategies to ideas.
• Coordinate across advertising, PR, digital, and social to reach business goals.
• Support new business pitches with sharp thinking and persuasive storytelling.

Skills

Strategic thinking

Client facing

AI in research

Workshop facilitation

Presentation to clients

Job description

The Zimmerman Agency, Inc. seeks a Senior Strategist who thrives on turning insights into ideas with measurable results. You’ll work hands-on with clients and cross-functional teams, reporting to the President and shaping strategy across advertising, PR, digital, and social disciplines.

You’ll uncover what matters through research, craft strong strategy frameworks, and lead collaborative workshops that drive creative ambition. Your work will guide campaigns from concept to market impact.