Strategist (Spanish Bilingual)

Doner; Southfield (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Doner, a leading marketing agency, seeks a strategy/research professional to inform campaigns for major brands. You will gather intel, support quantitative and qualitative research, and analyze trends to shape creative briefs and campaigns.

Ideal candidates have 2+ years in an advertising or marketing strategy setting, excellent communication, and fluency in English and Spanish. Based in Detroit Metro or willing to relocate to support client work and collaboration.

Qualifications

• 2+ years of relevant experience in an advertising agency, marketing strategy, brand, or related environment.
• Extraordinary attention to detail with the ability to make complex subjects understandable.
• Knowledge of the media landscape and how strategy planning influences it.
• Exhibit confidence and persuasiveness; be willing to express a point of view, get people on board, and demonstrate persistence.
• Strong written and verbal communication skills.
• Fluent in English and Spanish.
• Based in the Detroit Metro area or open to relocating.

Responsibilities

• Gather relevant intel that will inform and inspire insight generation and creative brief writing.
• Support the execution of research projects (quantitative and qualitative).
• Analyze research (primary and secondary) to uncover trends and truths.
• Leverage market intelligence tools to stay on top of cultural and consumption shifts and influence storytelling.
• Proactively suggest new ways of developing and understanding the brand.
• Provide strategic guidance for social media and communication campaigns and strategies.
• Monitor, track and report on brand and competitive data and observations.

Skills

Attention to detail

Strong communication

Curiosity

Cultural awareness

KPI tracking

English and Spanish

Tools

Mintel

Social Listening

MRI: Simmons

Job description

Overview

Operating at the intersection of Modern + Main Street, Doner is helping Main Street brands compete in today's marketplace and Modern brands grow by connecting with everyday people.

Overview

Operating at the intersection of Modern + Main Street, Doner is helping Main Street brands compete in today's marketplace and Modern brands grow by connecting with everyday people.

For nearly90 years, Doner has createdcampaigns that earn relevance, influence decisions and drive measurable business impact for some of America's most iconic brands, including RAM Trucks, Meijer, Coca-Cola's fairlife and The UPS Store.

The integrated marketing agency is recognized as one of the industry's leading creative forces - bringing together strategy, creative, media, communications, commerce and production to solve today's biggest business challenges.

Responsibilities

What you will do:

• Gather relevant intel that will inform and inspire insight generation and creative brief writing.
• Support the execution of research projects (quantitative and qualitative), such as literature searches, landscape analysis, audience insights, target deep dives, moderation and more.
• Analyze research (both primary and secondary) to uncover relevant trends and truths.
• Leverage various market intelligence tools (Mintel, Social Listening, MRI: Simmons, etc.) to stay on top of cultural and consumption shifts and influence creative storytelling.
• Proactively suggest new ways of developing and understanding the brand.
• Provide strategic guidance for social media and communication campaigns and strategies.
• Monitor, track and report on brand and competitive data and observations.

Qualifications

What you need to succeed:

• 2+ years of relevant experience in an advertising agency, marketing strategy, brand, or related environment.
• Extraordinary attention to detail with the ability to make complex subjects understandable.
• Knowledge of the media landscape and how strategy planning influences it.
• Exhibit confidence and persuasiveness; be willing to express a point of view, get people on board, and demonstrate persistence.
• Strong written and verbal communication skills.
• Have strong curiosity and self-starter traits.
• Be culturally attuned to trends, consumer behavior and landscape shifts.
• Ability to identify and track relevant KPIs.
• Fluent in both English and Spanish.
• Currently based in the Detroit Metro area or open to relocating.

Footer

Doner is an integrated marketing agency operating at the intersection of Modern + Main Street. The agency helps brands earn relevance and influence decisions through strategy, creative, media, communications, commerce and production.

Its clients include Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo), Meijer, Coca-Cola's fairlife, McDonald's, The UPS Store, Cincinnati Children’s Hospital, Navy Federal Credit Union, Poland Spring and more.

Doner is part of DonerColle Partners, a strategic alliance with Colle McVoy built to help brands win between the coasts through integrated strategy, creative, media and AI-powered innovation.

For more information, visit doner.com and donercollepartners.com , and follow Doner and DonerColle Partners on LinkedIn.