Manager, Brand Planning & Strategy

CVS Health; Woonsocket (RI); Hybrid; USD 66,000 - 146,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings

Job summary

CVS Health is seeking a Manager, Brand Planning & Strategy to bridge insight and execution, transforming data into executive-ready narratives and guiding marketing initiatives.

You will partner with internal strategy teams to align plans to business goals, manage cross-functional calendars, and build materials for senior leaders, focusing on planning frameworks and operational rigor.

Qualifications

• 2+ years of relevant professional work experience.
• Must be able to commit to a hybrid working model in Woonsocket, RI.

Responsibilities

• Develop executive-level presentations, communications, and business cases for senior leadership.
• Analyze Front Store performance, campaign results, consumer behavior, and market trends to inform planning.
• Lead end-to-end project management and go-to-market execution for strategic initiatives.
• Partner with strategy, merchandising, digital, media, brand, and channel teams to align plans and messaging.
• Build and optimize planning frameworks, reporting tools, and processes to improve efficiency.

Skills

Project management

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Manager, Brand Planning & Strategy is the operational and analytical backbone of the team. This role bridges insight and execution — transforming data into executive-ready narratives while keeping strategic initiatives on track and on time. You'll partner closely with internal strategy teams to align plans to business goals, own cross-functional project management across the marketing calendar, and build the materials that influence decisions at the highest levels of the organization.

Job Responsibilities

• Develop executive-level presentations, communications, and business cases that translate strategy, performance, and new opportunities into clear recommendations, investment rationales, and measurable outcomes for senior leadership
• Analyze Front Store business performance, campaign results, consumer behavior, market trends, and competitive insights to identify opportunities, inform planning decisions, and keep stakeholders informed
• Lead end-to-end project management and go-to-market execution for strategic initiatives, managing timelines, milestones, dependencies, risks, and cross-functional coordination to ensure successful launches
• Partner with strategy, merchandising, digital, media, brand, and channel teams to align annual and quarterly plans, coordinate messaging across touchpoints, facilitate decision-making, and maintain execution against strategic objectives
• Build and optimize planning frameworks, reporting tools, onboarding resources, and communication processes that improve organizational efficiency, information sharing, team effectiveness, and operational rigor

Required Qualifications

• 2+ years of relevant professional work experience
• Must be able to commit to a hybrid working model in Woonsocket, RI

Preferred Qualifications

• 5+ years of experience in marketing strategy, integrated planning, brand management, or a related business function
• Demonstrated ability to develop executive-level presentations, synthesize complex information, and deliver clear, actionable recommendations to senior stakeholders
• Strong analytical and strategic thinking skills, with experience leveraging multiple data sources to build business insights, business cases, and investment recommendations
• Proven success leading complex, cross-functional projects in matrixed organizations while managing competing priorities, stakeholders, and deadlines
• Advanced proficiency in PowerPoint and Excel, experience coordinating multi-channel marketing initiatives, familiarity with Workfront or similar project management tools, and an MBA or PMP

Education

• Bachelor's degree or equivalent experience

Anticipated Weekly Hours 40

Time Type Full time

Pay Range

Pay Range The typical pay range for this role is: $66,330.00 - $145,860.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Benefits

• Great benefits for great people
• medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.
• The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

We anticipate the application window for this opening will close on: 11/13/2026. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.