Manager, Brand Planning & Strategy

CVSHealth; Woonsocket (RI); Hybrid; USD 66,000 - 146,000; Full time

Job summary

CVS Health in Woonsocket, RI is seeking a Manager, Brand Planning & Strategy who will translate data into executive-ready narratives and keep strategic initiatives on track.

You will partner with internal teams to align plans with business goals, manage the marketing calendar, and create materials that influence decisions at the highest levels.

The role requires a Bachelor's degree, 2+ years of experience, and a proven ability to lead cross-functional projects in a hybrid work environment.

Qualifications

• 2+ years of relevant professional work experience.
• Must be able to commit to a hybrid working model in Woonsocket, RI.
• Bachelor's degree or equivalent experience.

Responsibilities

• Develop executive-level presentations, communications, and business cases for senior leadership.
• Analyze Front Store performance, campaigns, and market trends to identify opportunities.
• Lead end-to-end project management and go-to-market execution for strategic initiatives.
• Coordinate with strategy, merchandising, digital, media, and channel teams to align plans.
• Build planning frameworks and reporting tools to improve efficiency and execution.

Skills

Executive presentation

Strategic thinking

Stakeholder management

Education

Bachelor's degree or equivalent experience

Tools

PowerPoint

Excel

Workfront

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

The Manager, Brand Planning & Strategy is the operational and analytical backbone of the team. This role bridges insight and execution — transforming data into executive‑ready narratives while keeping strategic initiatives on track and on time. You'll partner closely with internal strategy teams to align plans to business goals, own cross‑functional project management across the marketing calendar, and build the materials that influence decisions at the highest levels of the organization.

Job Responsibilities

• Develop executive‑level presentations, communications, and business cases that translate strategy, performance, and new opportunities into clear recommendations, investment rationales, and measurable outcomes for senior leadership
• Analyze Front Store business performance, campaign results, consumer behavior, market trends, and competitive insights to identify opportunities, inform planning decisions, and keep stakeholders informed
• Lead end‑to‑end project management and go‑to‑market execution for strategic initiatives, managing timelines, milestones, dependencies, risks, and cross‑functional coordination to ensure successful launches
• Partner with strategy, merchandising, digital, media, brand, and channel teams to align annual and quarterly plans, coordinate messaging across touchpoints, facilitate decision‑making, and maintain execution against strategic objectives
• Build and optimize planning frameworks, reporting tools, onboarding resources, and communication processes that improve organizational efficiency, information sharing, team effectiveness, and operational rigor

Required Qualifications

• 2+ years of relevant professional work experience
• Must be able to commit to a hybrid working model in Woonsocket, RI

Preferred Qualifications

• 5+ years of experience in marketing strategy, integrated planning, brand management, or a related business function
• Demonstrated ability to develop executive‑level presentations, synthesize complex information, and deliver clear, actionable recommendations to senior stakeholders
• Strong analytical and strategic thinking skills, with experience leveraging multiple data sources to build business insights, business cases, and investment recommendations
• Proven success leading complex, cross‑functional projects in matrixed organizations while managing competing priorities, stakeholders, and deadlines
• Advanced proficiency in PowerPoint and Excel, experience coordinating multi‑channel marketing initiatives, familiarity with Workfront or similar project management tools, and an MBA or PMP

Education

• Bachelor's degree or equivalent experience

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 11/13/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.