Brand Strategy Leader & Growth Narrative Architect

Allegiance Search Group; Dayton (OH); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Base salary

Equity participation

Bonus eligibility

Job summary

Allegiance Search Group is partnering with a publicly traded manufacturing client near Dayton, OH, to appoint a VP, Branding. The role leads brand strategy, narrative development, and creative direction for the organization’s external and internal communications.

You will shape messaging, visuals, and thought leadership across digital channels, events, and governance materials, partnering with the CEO and senior leadership to drive differentiation and talent attraction.

Qualifications

• 10+ years of progressive experience in brand, communications, marketing, or a closely related discipline.
• Track record of taking an organization’s brand from an established foundation to a more sophisticated and differentiated market position
• Exceptional writer and storyteller with experience making complicated businesses accessible and engaging
• Strong creative judgment across visual identity, digital presence, content, campaigns, and broader brand expression
• Experience developing and managing an integrated communications and content strategy across multiple audiences
• Demonstrated ability to advise CEOs and senior executives on messaging, positioning, and communications
• Experience leading agencies, consultants, creative partners, and/or internal teams
• Strong understanding of the relationship between brand, reputation, employee attraction, customer perception, and business growth

Responsibilities

• Establish the brand strategy and positioning across messaging, visual identity, tone, and market positioning.
• Clarify and communicate the company narrative to stakeholders including customers, employees, candidates, and partners.
• Lead the company’s creative direction across digital platforms, presentations, events, and recruiting materials.
• Develop a scalable content strategy for social media, digital content, video, and executive communications.
• Bring the organization’s people and culture forward in the branding narrative.
• Strengthen talent-facing communications with leadership and People/Recruiting teams.
• Serve as a strategic communications partner to leadership, shaping external profile and announcements.
• Create structure around brand execution with guidelines, templates, and processes.
• Oversee external communications including media relations and thought leadership.
• Advise on reputation during growth, organizational change, and significant announcements.

Skills

Brand leadership

Executive communications

Content strategy

Storytelling

Agency leadership

People leadership

Brand positioning

Education

Bachelor’s degree in Marketing/Communications/Branding

Job description

Allegiance Search Group is partnering with a publicly traded manufacturing client near Dayton, OH, to appoint a VP, Branding. The role leads brand strategy, narrative development, and creative direction for the organization’s external and internal communications.

You will shape messaging, visuals, and thought leadership across digital channels, events, and governance materials, partnering with the CEO and senior leadership to drive differentiation and talent attraction.