Brand Strategy Executive: Growth, Activation & Trust

Catena Solutions; Chicago (IL); On-site; USD 200,000 - 220,000; Full time

Benefits offered by this job

Comprehensive benefits

Health coverage

Life insurance

Disability insurance

401k

Job summary

Advanced Group is seeking a Head of Brand Strategy to lead the evolution, activation, and measurement of our brand across customers, partners, employees, and service providers. This executive role reports to senior growth leadership and defines brand strategy, strengthens trust, differentiates in the market, and ensures a consistent brand experience throughout the customer journey.

The ideal candidate balances strategic vision with hands-on execution, leads an in-house creative team, and

Qualifications

• 8+ years in brand strategy or marketing leadership roles.
• 5+ years of people leadership experience.
• Track record of developing and activating successful brand strategies that drive growth.
• Experience leading cross-functional initiatives across marketing, product, CX, operations, and executives.
• Strong executive presence and ability to influence across levels.
• Experience managing agency relationships and marketing budgets.

Responsibilities

• Define and evolve brand strategy, positioning, and value propositions across audiences.
• Develop and activate brand initiatives that support growth and engagement.
• Ensure brand consistency across digital, traditional, partner, and customer-facing experiences.
• Partner with executives to shape long-term brand portfolio direction.
• Lead brand architecture discussions, positioning strategies, and go-to-market planning.
• Drive brand activation throughout the customer lifecycle from acquisition to renewal.
• Collaborate with CX, contact center, operations, growth, and strategy teams to reflect brand promise.
• Partner with digital marketing leaders to maximize brand investments and performance marketing.

Skills

Brand strategy

Leadership

Cross-functional collaboration

Agency management

Executive presence

Budget management

Brand activation

Public relations

Job description

Advanced Group is seeking a Head of Brand Strategy to lead the evolution, activation, and measurement of our brand across customers, partners, employees, and service providers. This executive role reports to senior growth leadership and defines brand strategy, strengthens trust, differentiates in the market, and ensures a consistent brand experience throughout the customer journey.

The ideal candidate balances strategic vision with hands-on execution, leads an in-house creative team, and